RESEARCH AND METRICS

This section examines resources in the areas of research and metrics.

App Store Metrics and Rankings

Following are resources for App Store metrics and rankings:

• AppAnnie (app sales and rankings) — See www.appannie.com.
• Applyzer (app sales and rankings) — See www.applyzer.com.
• 148Apps.biz (app rankings) — See www.148apps.biz.
• Top App Charts (app rankings) — See www.topappcharts.com.
• AppFigures (app sales metrics) — See www.appfigures.com.

App Usage and Engagement Metrics

Following are resources for app usage and engagement metrics:

• Flurry (full-service app metrics) — See www.flurry.com. Sites such as this (see Figure B-1) and the following two provide you with in-depth metrics, perfect for split-testing engagement within your app.

  

  FIGURE B-1: Flurry is one of the top in-app metric providers, offering much more depth than just sales data

• Kontagent (full-service app metrics) — See www.kontagent.com.
• TapMetrics (full-service app metrics) — See www.tapmetrics.com.

Website Metrics and SEO

Following are resources for website metrics and Search Engine Optimization (SEO):

• Google Analytics (website traffic tracking and solutions) — See analytics.google.com. This is a free and recommended way to keep track of most of your traffic needs.
• Google Keyword Tool (keyword research) — See adwords.google.com/select/KeywordToolExternal. Best just to search for “google keyword tool” to get the link. Paired with Google Analytics, you'll be “SEO-ing” in no time. This is also a great way to do research for your app description and app's keywords.