MDM includes information, processes (creation and maintenance), policies, standards, governance, and tools common across the enterprise.
It holds these two main types of data:
- Reference data (data referenced across the organizational system)
- Analytical data:
- Identification and verification of entities and their relationships
- Analytics on master data, for example, number of total customers increased in a month
- Analytical information (for example, in terms of metrics) fed from data warehouse(s)