It's important that as many of the project/product sponsors as possible attend part or all of our team liftoff. One way or another, they've all contributed to the vision that the Product Owner is holding on our behalf. This is an opportunity for them to introduce themselves, share their hopes and dreams for the product and usher in the next phase of its evolution.

The logical place to actively include them is in the product vision activity (step 3). Getting both their input and buy-in at this stage is crucial. With our sponsors on board, then our likelihood of success is much higher.