Creating relevance is as simple as asking for feedback from the people we work for. Making a connection with our customer is as simple as asking for feedback from our customer.

To an extent, this happens at the Sprint Review with our stakeholders, but it has to extend beyond that to the people who actually use our product. We need feedback from them that we're adding value to their lives. Then and only then will we find some fulfillment in the work we do.

In Chapter 13, The Ultimate Software Team Member, we suggested connecting our teams with their customers using Team 360s.