This chapter walks through all facets of Power BI apps as the primary method for distributing content to groups of users. Given the one-to-one relationship between apps and app workspaces, readers should review Chapter 8, Managing Application Workspaces and Power BI Content, prior to this chapter. 

In addition to apps, other distribution and data access methods are described, including email subscriptions, data alerts, SharePoint Online embedding, and Analyze in Excel. Moreover, guidance is provided on leveraging Microsoft Flow to create custom email alert notifications. Distribution methods available to the Power BI Report Server and the technical details of integrating Power BI content into custom applications are outside the scope of this chapter. 

In this chapter, we will review the following topics:

• Content distribution methods
• Power BI apps
• Sharing dashboards and reports
• Data Alerts and notifications
• SharePoint Online embedding
• Report and dashboard subscriptions
• Analyze in Excel
• Custom application embedding