In the Self-Service Visualization approach, the dataset is created and maintained by the IT organization's BI team, but certain business users with Power BI Pro licenses create reports and dashboards for consumption by other users. In many scenarios, business analysts are already comfortable with authoring reports in Power BI Desktop (or, optionally, Excel) and can leverage their business knowledge to rapidly develop useful visualizations and insights. Given ownership of the dataset, the BI team can be confident that only curated data sources and standard metric definitions are used in reports and can ensure that the dataset remains available, performant, and updated, or refreshed as per business requirements.