In the early stages of application development, you may be tempted to build a complete analytics service from scratch. Note, however, that this is a time-consuming process that requires a lot of effort.

The following are the pros of creating your own analytics services:

• Full control over the data
• Control over the API and the services
• Backend server ownership

The following are the cons of creating your own analytics services:

• Having to maintain the databases
• Having to secure the data yourself
• Having to maintain the backend servers
• Having to support online availability

As you can see, owning the complete solution comes with considerable responsibility in terms of storing and securing data, as well as investing in the hardware and hosting services for the backend servers.

Now, let's take a look at the other side of the coin.