FORMATTING TEXT

4. Put First Things First; Do the Math

Consider the main text first and analyze the project’s complexity—most projects have restrictions, such as size, number of pages, and colors. When paying attention to the content, also factor in any project criteria.

Once you know the sizes of the page or screen and your basic text, figure out how the elements fit on the page. If you’re working with text only, you can fit your text into the allotted number of pages. If you also need to include images, headings, boxes, or charts, first determine the amount of space needed for the text. The remainder is the amount of space left for imagery, charts, and other information. Often, you will need to simultaneously calculate numbers for all elements.

When you have determined the basic approach to the material and its fit, you can dive into the details of headings and hierarchies. (See next principle.)

TYPOGRAPHY TIPS

Type has a texture that springs from size, space, width, and line breaks. The consistent texture of running copy makes it easy for the reader to follow. It also provides a constant size within a story.

When dealing with a lot of copy, the typeface needs to be as functional as it is handsome. If the text forms a continuous story, it needs to be large enough, with enough space between the lines, to encourage a lengthy reading experience. If the columns are narrow, avoid gappy word spaces, by either setting type small or, alternatively, flush left, unjustified right.

Projects
Astronomy and Symbols of Power

Client
Harry N. Abrams, Inc.

Design Director
Mark LaRivière

Design
BTDNYC

Designer
Beth Tondreau, Suzanne Dell’Orto, Scott Ambrosino (for Astronomy only)

Single or double-column grids depend on the content and extent of the text.

A single column of text for this book of astronomical images echoes the idea of deep space.

A catalog with reams of text employs two columns to contain text and frame images.