Quick Start Guide

1
ASSESS THE MATERIAL

image What is the subject matter?

image Is there a lot of running text?

image Are there a lot of elements? Section headings? Subheads? Run in heads? Charts? Tables? Images?

image Has an editorial staff determined and marked the hierarchy of information, or do you need to figure it out yourself?

image Does art need to be created or photographed?

image Will the piece be printed traditionally or posted online?

2
PLAN AHEAD. KNOW PRODUCTION SPECIFICATIONS

image How will the material be printed?

image Is it one color, two color, or four color?

image If the material will be printed traditionally, you must work with or assemble 300 dpi tiffs at reproduction size.

image 72 dpi jpegs are not suitable for printing; they’re suitable for the Web only

image Are there a lot of elements? Section headings? Subheads? Run in heads? Charts? Tables? Images?

image Will the piece be printed traditionally or posted online?

image What is the trim size of your piece and your page?

image Does the project need to be a specific number of pages? Is there any leeway?

image Does your client or printer have minimum margins?

3
CHOOSE FORMAT, MARGINS, AND TYPEFACE(S)

image Work with the number of pages/screen you have and determine best format.

image If the material is technical or on a larger size page, it may warrant two, or multiple, columns

image Determine your margins. This is the trickiest part for beginners. Allow yourself some time for trial and error. Keep in mind that space helps any design, even when there’s a lot of material to fit onto the page.

image Given the subject matter, which you assessed in step 1, determine your typeface. Does the material warrant just one face with different weights or a number of typefaces?

image Most computers have a lot of resident fonts, but familiarize yourself with fonts and families. Dare to be square sometimes. You don’t always need to use funky faces.

image Think about the type sizes and the space between lines. After visualizing and maybe sketching, go ahead and flow (pull) the text into your document to see how it fits.

4
KNOW THE RULES OF TYPOGRAPHY AND TYPESETTING

image In typesetting, there’s only one space after a period.

image Working in layout programs differs from word processing; you’re setting correct typography now. The double spaces originally set up to mimic typewriters are history.

image Within a paragraph, use only soft returns if you need to break text to eliminate too many hyphenations or odd breaks

image Use the quotation marks in the typeface, not the hatch marks (those straight marks used to denote inches and feet)

image Use the spell checker

image Make certain your italic and bold setting is the italic of the typeface. If your layout program enables you to bold or italicize the words, don’t be tempted. It’s wrong.

image Watch out for bad line breaks, like splitting names, or more than two hyphens in a row, or a hyphen followed by an em dash at the end of a line

image And yes, if you catch bad breaks in this book, I’ll be happy to hear from you and rectify any gaffes in the next printing

image Dashes make a difference.

Em Dash. Use for grammatical or narrative pauses. The width of the letter m in the chosen face (Shift-Option-hyphen)

En Dash. Use for the passage of time or to connect numbers. Half an em; the width of the letter n in the chosen face. (Option-Hyphen)

Hyphen. Connect words and phrases; break words at ends of lines (Hyphen key)

5
KNOW THE RULES OF GOOD PAGING

PAGING

image When paging, avoid widows and orphans (See Glossary)

image See, but don’t copy, the examples in the previous pages

image Be aware that when you send a project to a printer, you’ll need to collect (if you’re working in QuarkXPress) or package (if you’re working in InDesign) the fonts along with your document and images

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