COMBINING GRID, TYPE, AND IMAGE

7. Consider All Elements

Depending on the medium or project, grids can isolate elements, by presenting type in one column or zone and images in another. Most grids integrate type and image, giving each enough emphasis to clarify information for the reader.

Project
Mohawk Via The Big Handbook

Client
Mohawk Fine Papers Inc.

Design
AdamsMorioka, Inc.

Designers
Sean Adams, Chris Taillon

Grids control varied imagery in a paper promotion.

Emphasis on text. Here, the text is by itself on one page, with the image on another.

LEFT AND BELOW: A grid can let an image march across columns in a horizontal fashion, with captions below, or it can stack images vertically, with captions to either side of the image.