237
Picture Credits
PERSUASION IS POWERFUL 2, 3
Benjamin Zander: TED/Andrew Heavens, Beth Comstock: Photo-
graphed by Frank Mari, Ronald Reagan: Courtesy Ronald Reagan
Library, Leonard Bernstein: AP Photo/Terhune, Richard Feynman:
Courtesy of the Archives, California Institute of Technology, Pastor
John Ortberg: Courtesy of Menlo Park Presbyterian Church, Steve
Jobs: AP Photo/Paul Sakuma, Martin Luther King Jr.: AFP/Getty
Images, © Barbara Morgan/Courtesy of the Martha Graham Center
of Contemporary Dance
RESONANCE CAUSES CHANGE 5
Chladni plates: Photographed by Anthony Duarte
PRESENTATIONS ARE BORING 9
Hand: ©iStockphoto.com/
Владислав Сусой
THE BLAND LEADING THE BLAND 11
Camouflage Man: Symphonie/Getty Images
PEOPLE ARE INTERESTING 13
Guy behind board: Photographed by Mark Heaps
Cork board: ©iStockphoto.com/Maxim Sergienko
STORIES CONVEY MEANING 17
Projector screen: ©iStockphoto.com/Nancy Louie
YOU ARE NOT THE HERO 18
All-about-me guy (Ryan Orcutt): Photographed by Mark Heaps
THE AUDIENCE IS THE HERO 21
Luke Skywalker & Yoda: Courtesy of Lucasfilm Ltd. Star Wars:
Episode V – The Empire Strikes Back TM & © 1980 and 1997
Lucasfilm Ltd. All rights reserved. Used under authorization.
Unauthorized duplication is a violation of applicable law.
THE MIDDLE: CONTRAST 41
M.C. Esher: M.C. Escher’s “Circle Limit IV” © 2009 The M.C. Escher
Company-Holland. All rights reserved. www.mcescher.com
CASE STUDY: BENJAMIN ZANDER 49
Ben Zander: TED/Andrew Heavens
HOW DO YOU RESONATE WITH THESE FOLKS? 57
Duarte Heroes: Photographed by Mark Heaps
SEGMENT THE AUDIENCE 59
Beers: ©iStockphoto.com/Julián Rovagnati
CASE STUDY: RONALD REAGAN 61
Ronald Reagan: Courtesy Ronald Reagan Library
ACKNOWLEDGE THE RISK 84
Butterflies: ©iStockphoto.com/Jordan McCullough
CASE STUDY: GENERAL ELECTRIC 90
Beth Comstock: Photographed by Dave Russell
EVERYTHING AND THE KITCHEN SINK 99
Stack of sticky notes: ©iStockphoto.com/Marek Uliasz
DON’T BE SO CEREBRAL 102
Arnold Schwarzenegger: ©Mirkine/Sygma/Corbis
TRANSFORM IDEAS INTO MEANING 106, 107
Nancy’s Gram: Photographed by Barbara Childs
Nancy’s Gram’s teacup: Photographed by Paula Tesch
RECALL STORIES 109
Nancy’s sister, Norma
MOVE FROM DATA TO MEANING 116
Hans Rosling: TED/Robert Leslie
ESTABLISH STRUCTURE 127
Figures (James Wachira and Krystin Brazie) behind glass:
Photographed by Mark Heaps
CASE STUDY: RICHARD FEYNMAN 131
Richard Feynman: Courtesy of the Archives, California Institute
of Technology
CREATE A S.T.A.R. MOMENT 149
Richard Feynman: Diana Walker/TIME & LIFE Images/Getty Images
Bill Gates: TED/James Duncan Davidson
Steve Jobs: AP Photo/Paul Sakuma
CASE STUDY: MICHAEL POLLAN 150
Michael Pollan: flickr/Pete Foley
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238 Resonate
REPEATABLE SOUND BITES 153
Ronald Reagan: AP Photo/J. Scott Applewhite
Winston Churchill: AP Photo
Johnnie Cochran, Jr.: AP Photo/Vince Bucci, Pool
Muhammad Ali: AP Photo
Neil Armstrong: AP Photo/NASA
EVOCATIVE VISUALS 155
Iraqi women: AP Photo/Hermann J. Knippertz
Zimbabwean woman: © Emmanuel Chitate/Reuters
CASE STUDY: PASTOR JOHN ORTBERG 157
Pastor Ortberg: Photographed by Jeanne DePolo,
DePolo Photography
CASE STUDY: STEVE JOBS 162
Steve Jobs with iPhone: AP Photo/Paul Sakuma
JOBS’S SPARKLINE 165
Steve Jobs gesture: AP Photo/Paul Sakuma
GIVE A POSITIVE FIRST IMPRESSION 173
Nancy Duarte with glasses: Photographed by Mark Heaps
Nancy Duarte in field: Photographed by Jordan Brazie
HOP DOWN FROM YOUR TOWER 175
Tower of Babel: SuperStock/Getty Images
VALUE BREVITY 177
Abraham Lincoln: Wikimedia Commons
CASE STUDY: LEONARD BERNSTEIN 186, 187, 188, 189
Leonard Bernstein: AP Photo/Terhune
Children at concert: Courtesy NY Philharmonic
Manuscripts: © Amberson Holdings LLC, reproduced by permission
of The Leonard Bernstein Office, Inc. via the Leonard Bernstein
Collection, Library of Congress
Typescript of “Humor in Music” courtesy Joy Harris Literacy Agency
CHANGING THE WORLD IS HARD 195
Vintage poster: Photographed by Mark Heaps
DON’T USE PRESENTATIONS FOR EVIL 198
Enron hearing: ©Martin H. Simon/Corbis
GAIN COMPETITIVE ADVANTAGE 202, 203
Paper people: Drawn by Michaela Kastlova, photographed by Mark
Heaps and Paula Tesch
CASE STUDY: MARTIN LUTHER KING JR. 205
Martin Luther King Jr.: AFP/Getty Images
CASE STUDY: MARTHA GRAHAM 211, 212
© Barbara Morgan/Courtesy of the Martha Graham Center of Con-
temporary Dance
Martha Graham Lamentations: Courtesy the United States Library of
Congress, Music Division, Photographed by Herta Moselsio
BE TRANSPARENT SO PEOPLE SEE YOUR IDEA 215
Transparent woman: ©iStockphoto.com/Joshua Hodge Photography,
treatment by Erik Chappins, writing by Michaela Kastlova
YOU CAN TRANSFORM YOUR WORLD 217, 218, 219
flickr/Christopher Peterson, flickr/Domain Barnyard, flickr/Joi, Joel
Levine, flickr/technotheory, flickr/CIPD, flickr/cliff1066™, David
Shankbone, flickr/squidish, flickr/libbyrosof, flickr/sskennel, flickr/
sillygwailo, flickr/Acumen Fund, flickr/etech, flickr/Paula R. lively -
fisher, flickr/cliff1066™, flickr/dbking, flickr/david_shankbone, flickr/
Robert Scoble, flickr/whiteafrican, flickr/Wendy Piersall (@eMom),
Jasonschock, Túrelio, flickr/Derek K. Miller, South Africa The Good
News, flickr/Viajar24h.com, flickr/rajkumar, flickr/Alan Light, flickr/
Meanest Indian, flickr/Jim Epler, flickr/Floyd Nello, flickr/Hamed Sa-
ber, flickr/Andrew®, flickr/wwarby, flickr/Ministério da Cultura, flickr/
Mister-E, flickr/Acumen Fund, flickr/Ray Devlin, flickr/Daniel Zanini H.,
flickr/Neil Hunt, flickr/promise, flickr/rajkumar1220, Martin Kozák
CASE STUDY: WOLFGANG AMADEUS MOZART 223
Mozart: SuperStock/Getty Images
CASE STUDY: ALFRED HITCHCOCK 227
Hitchcock: Michael Ochs Archives/Stringer/Getty Images
The Birds sketch: Courtesy Alfred Hitchcock Trust, Taylor and Faust
CASE STUDY: E. E. CUMMINGS 229, 230, 231
Poems reprinted with permission from Liveright Publishing
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