46 Resonate
Throughout this book, the presentation form will be used
to analyze presentations graphically as a sparkline. This
will help you see the contrast in a presentation by visual-
izing its contour. The line moves up and down between
what is and what could be, but it also changes colors to
signify contrasts in emotion and delivery. Each presenta-
tion has its own unique pattern. No two sparklines are
alike, because no two presentations are alike.
Using a tool like the presentation form to achieve great
results isn’t new. Movies and myths all have a form,
and they yield beautiful and unique results. Similarly,
What Is a Sparkline?
presentations that follow the presentation form will all be
unique. The presentation form isn’t a formula, because
it has enormous flexibility; rigid adherence to it could
make your presentations too predictable. So it’s equally
important to embrace its versatility.
Below is an annotation of how to read the sparklines
in the book. The case study on the following pages will
show the first use of the presentation form applied as
a sparkline. Videos of all the presentations analyzed are
available online along with additional annotations to the
transcripts. www
What could beWhat is
Laughter
Verbal Cues
Clapping
A few sparklines have a second layer of tick marks to show structural or verbal
insights. Look for a second layer of tick marks on Feynman, Jobs, and Ortberg.
0:00
0:05 0:10 0:15 0:20
BEGINNING MIDDLE
Turning Point 1:
Call to Adventure
Establish
Imbalance
Time Codes
S.T.A.R.
Moment
Engagement Level
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Lessons from Myths and Movies 47
Gray Line:
Spoken
Words
0:25 0:30 0:35 0:40 0:45
END
Turning Point 2:
Call to Action
Colored Lines:
Contrasting Emotion
and Delivery
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