4 Resonate
Resonance Causes Change
How many times have you wished that students, employ-
ees, investors, or customers would snap, crackle, and pop
to exactly where they need to be to create a new future?
It would be great if audiences were as compliant and
unified in thought and purpose as these grains of salt.
And they can be. If you adjust to the frequency of your
audience so that the message resonates deeply, they,
too, will display self-organizing behavior. Your listen-
ers will see the place where they are to move to create
something collectively beautiful. A groundswell.
The audience does not need to tune themselves to
you—you need to tune your message to them. Skilled
presenting requires you to understand their hearts and
minds and create a message to resonate with what’s
already there. Your audience will be significantly moved
if you send a message that is tuned to their needs and
desires. They might even quiver with enthusiasm and
act in concert to create beautiful results.
Presentations are most commonly delivered to per-
suade an audience to change their minds or behavior.
Presenting ideas can either evoke puzzled stares or
frenzied enthusiasm, which is determined by how well
the message is delivered and how well it resonates
with the audience. After a successful presentation,
you might hear people say, “Wow, what she said really
resonated with me.”
But what does it mean to truly resonate with someone?
Let’s look at a simple phenomenon in physics. If you
know an object’s natural rate of vibration, you can
make it vibrate without touching it. Resonance occurs
when an object’s natural vibration frequency responds
to an external stimulus of the same frequency. To the
right is a beautiful visualization of resonance. My son
poured salt onto a metal plate that he then hooked
up to an amplifier so that the sound waves traveled
through the plate. As the frequency was raised, the
sound waves tightened and the grains of salt jiggled,
popped, and then moved to a new place, organizing
themselves into beautiful patterns as though they knew
where they “belonged.” www
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