216 Resonate
Whether your opportunity to convey your passion
comes through work or other activities, there will be a
moment in your life when making an idea clear will play
a significant role in shaping who you become—and the
legacy you leave behind.
Your ideas may be simple, or they could contain the
keys that unlock unknown mysteries. However, if you
don’t communicate them well, they will lose their value
and add nothing to humanity.
The amount of value you place on your idea should
be reflected in the amount of care you take in commu-
nicating it. Passion for your idea should drive you to
invest in its communication.
In this book, we’ve looked at several people whose
presentations changed the status quo. Their commu-
nications graced the world and made it a better place.
These presenters came from different faiths, different
walks of life, and different passions; yet all of them
made the personal investment required to communi-
cate effectively and change their world. When looking
at the profound impact they’ve all had, it’s easy to tell
yourself that you won’t measure up to their standards
because presenting came naturally to them and doesn’t
come naturally to you. That’s simply not true.
The people featured in this book invested many hours
in their presentations and agonized over the words,
You Can Transform Your World
structure, and delivery of their ideas. Their presentations
didn’t come easily to them, but they were all committed to
conveying their perspective in a way that was successfully
persuasive. Some even risked their lives for their ideas.
If you aren’t inspired by what you do—or if you don’t have
a message to convey that you’re passionate about—find
your calling. This book looked at a motivator, a marketer,
a politician, a conductor, a lecturer, a preacher, an execu-
tive, an activist, and an artist. They all had their own well
of inspirational ideas and their own unique way of com-
municating them. You can too. You just need to find what
inspires passion in you. Then you must apply the same
discipline to communicating it as musicians or dancers
apply to their craft.
Nowadays, more than any other time, people are eager
for inspired ideas that stand out and are worth believing
in. There’s so much disingenuous noise in our culture that
when an idea is presented with sincerity and passion, it
stands out and resonates.
We were born to create ideas; getting people to feel like
they have a stake in what we believe is the hard part.
It doesn’t seem fair that an idea’s worth is judged by how
well it’s presented, but it happens every day. So, if you
can communicate an idea well, you have, within you, the
power to change the world.
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Change Your World 217
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218 Resonate
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GO
CHANGE
YOUR
WORLD
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