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Chapter 2: Lessons from Myths and Movies
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Chapter 2: Lessons from Myths and Movies
by Nancy Duarte
Resonate: Present Visual Stories that Transform Audiences
Resonate: Present Visual Stories that Transform Audiences
Copyright
Dedication
Acknowledgments
Contents
Foreword
Introduction
How to Use Resonate
Invest Your Time
Chapter 1: Why Resonate?
Persuasion Is Powerful
Resonance Causes Change
Change Is Healthy
Presentations Are Boring
The Bland Leading the Bland
People Are Interesting
Facts Alone Fall Short
Stories Convey Meaning
You Are Not the Hero
The Audience Is the Hero
RULE #1: Resonance causes change.
Chapter 2: Lessons from Myths and Movies
Incorporate Story
Drama Is Everything
Story Templates Create Structure
The Hero’s Journey Structure
Crossing the Threshold
The Contour of Communication
The Beginning and Call to Adventure
The Middle: Contrast
Call to Action
The End
What Is a Sparkline?
Case Study: Benjamin Zander
Zander’s Sparkline
RULE #2: Incorporating story into presentations has an exponential effect on outcomes.
Chapter 3: Get to Know the Hero
How Do You Resonate with These Folks?
Segment the Audience
Case Study: Ronald Reagan
Meet the Hero
Meet the Mentor
Create Common Ground
Communicate from the Overlap
RULE #3: If a presenter knows the audience’s resonant frequency and tunes to that, the audience will move.
Chapter 4: Define the Journey
Preparing for the Audience’s Journey
The Big Idea
Plan the Audience’s Journey
Tools for Mapping a Journey
Acknowledge the Risk
Address Resistance
Make the Reward Worth It
Case Study: General Electric
RULE #4: Every audience will persist in a state of rest unless compelled to change.
Chapter 5: Create Meaningful Content
Everything and the Kitchen Sink
More Than Just Facts
Don’t Be So Cerebral
Contrast Creates Contour
Transform Ideas Into Meaning
Recall Stories
Turn Information Into Stories
Case Study: Cisco Systems
Move from Data to Meaning
Murder Your Darlings
From Ideas to Messages
RULE #5: Use the big idea to filter out all frequencies other than the resonant frequency.
Chapter 6: Structure Reveals Insights
Establish Structure
Make Sense
Case Study: Richard Feynman
Feynman’s Sparkline
Order Messages for Impact
Create Emotional Contrast
Contrast the Delivery
Putting Your Story on the Silver Screen
Process Recap
RULE #6: Structure is greater than the sum of its parts.
Chapter 7: Deliver Something They’ll Always Remember
Create a S.T.A.R. Moment
Case Study: Michael Pollan
Repeatable Sound Bites
Evocative Visuals
Case Study: Pastor John Ortberg
Ortberg’s Sparkline
Case Study: Rauch Foundation
Case Study: Steve Jobs
Jobs’s Sparkline
RULE #7: Memorable moments are repeated and retransmitted so they cover longer distances.
Chapter 8: There’s Always Room to Improve
Amplify the Signal, Minimize the Noise
Give a Positive First Impression
Hop Down from Your Tower
Value Brevity
Wean Yourself from the Slides
Balance Emotion
Host a Screening with Honest Critics
Case Study: Markus Covert, PhD
Case Study: Leonard Bernstein
RULE #8: Audience interest is directly proportionate to the presenter’s preparation.
Chapter 9: Change Your World
Changing the World Is Hard
Use Presentations to Help Change the World
Don’t Use Presentations for Evil
Enron’s Presentations During Implosion
Gain Competitive Advantage
Case Study: Martin Luther King Jr. (1/2)
Case Study: Martin Luther King Jr. (2/2)
Case Study: Martha Graham
Be Transparent So People See Your Idea
You Can Transform Your World
Inspiration Is Everywhere
Case Study: Wolfgang Amadeus Mozart
Sonata Sparkline
Case Study: Alfred Hitchcock
Case Study: E. E. Cummings
RULE #9: Your imagination can create a reality.
References
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 8
CHAPTER 9
CODA
Picture Credits
Index (1/2)
Index (2/2)
Special Thanks
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Prev
Previous Chapter
RULE #1: Resonance causes change.
Next
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Incorporate Story
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