Presentations play a valuable role throughout the life cycle of a product
Create
a unique
idea
Host
earnings
calls
Request
seed funding
Research
and validate
your idea
Update
board
members
Pitch
product
Socialize
your idea
Deliver
profound
keynote
addresses
Launch
product
Develop
execution
plan
Go publicBrief
analysts
1 2 3 4 5 6 7 8 9 10 11 12
196 Resonate
Presentations really can change the world. Who would
have thought that a movie about a presentation would
win an Academy Award, create global awareness, and
incite change? Long before An Inconvenient Truth was
on anyone’s radar, former Vice President Al Gore had
delivered his presentation hundreds of times to influen-
tial audiences around the world. In fact, he’d been deliv-
ering a similar presentation back as far as the 1970s.
You might not need to change the entire world, but
you can definitely change your world using a presenta-
tion. Many of the people featured in this book delivered
presentations over and over. They didn’t just present
once and call it a day. Their lives were spent constantly
communicating their visions.
Use Presentations to Help Change the World
To see a systemic adoption of your idea, you may have to
deliver multiple presentations. On your way to change the
world, there will be key communication milestones that
become catalysts for your success. Each milestone is an
opportunity to adjust the strategy, collaborate, and realign
the team. The brilliant discussions that occur when pulling
a presentation together sometimes have as much value as
the presentation itself.
Below are only a few of the milestones in a product launch
that include a presentation. Each one represents a critical
communication stage in the product’s life cycle that is
usually conveyed through a presentation.
“If a business is really a decision factory, then the
presentations that inform those decisions determine
their quality.”
Marty Neumeier
4
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ORIGINAL IDEAS PRESENTATION
Change Your World 197
An understanding of the strategic value of a presentation is
important to your career. Make sure your world-changing
ideas are in your organization’s presentations. If not, you’ll
inherit someone else’s thinking and implement their ideas
instead of influencing innovation with yours.
Remember, just because you com-
municated your idea once doesn’t
mean you’re done. It takes several
presentations delivered over and
over to make an idea become real-
ity. Well-prepared presentations will
speed up the adoption and change
your world!
ACTIVITIES
After the ideas are presented and
agreed to, work activities are generated
from the presentations. Most presenta-
tions persuade people to take action, so
presentations spawn a lot of activity.
MEDIA
Also, after the brilliant thinking in the
presentation is solidified, it ripples
through and informs other related
materials needed to support and
spread the idea like web sites, social
media, brochures, and so forth.
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20% Average Annual Growth Rate
Earnings Performance
(Recurring Per Diluted Share)
$0.87
1997
$1.00
1998
$1.18
1999
$1.47
2000
$1.80
2001E
$2.15
2002E
15% 18% 25% 22% 19%
In mid-August 2001, Ken
Lay presented this exact
slide at an employee meet-
ing to assure them that
2001 was fine and 2002
would be even better. Enron
was valueless by the end of
2001. (Slide courtesy of the
Department of Justice.)
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