160 Resonate
In 2002, a small group of Long Island’s civic, academic,
labor, and business leaders gathered to discuss chal-
lenges facing the region and its potential for new
directions. As a result of those meetings, The Rauch
Foundation funded the Long Island Index to gather and
publish data on the Long Island region. Their operating
principle was “Good information presented in a neutral
manner can move policy.” The goal was to be a catalyst
for action by engaging the community in thinking about
its future from a regional perspective.
Even though the Long Island Index had served up
valuable data about the past and present, the hope to
drive action to make the future better hadn’t seen
much traction.
The local Long Island newspaper, Newsday, reported,
“Last year, Index founder Nancy Rauch Douzinas chal-
lenged people to adopt a let’s-do-something-about-this
attitude. But the attitude, like action, hasn’t materialized.
So the Index is adopting an attitude of its own. It still will
present data neutrally, and it won’t take sides, but it will
be much more active in trying to make sure that its ideas
and its sense of urgency don’t end when the lights come
on after the annual presentation.”
5
Case Study: Rauch Foundation
Shocking Statistics
So at the 2010 press launch of the Index, The Rauch
Foundation pulled out key statistics and incorporated
that information into a presentation. Dramatizing the
key statistics with images helped convey the inventive-
ness and sense of urgency that would be required to
manage growth with better environmental outcomes.
Titled The Clock is Ticking, this four-and-a-half minute
presentation showed one image after another to drive
home the idea that Long Island is in steady decline and
must do something—right now! www
“For seven years, the Long Island Index produced many
reports filled with facts and figures that told people
how poorly our region was faring. When we shifted to
telling the story visually, the reaction was electric. The
information was the same, but the new format commu-
nicated the issues with an emotional urgency. The visual
story moved citizens and elected officials to address the
problems with an understanding that there was no more
time to lose.”
Nancy Douzinas
President, Rauch Foundation
CH007.indd 160CH007.indd 160 8/16/10 5:59:39 PM8/16/10 5:59:39 PM
Deliver Something They’ll Always Remember 161
CH007.indd 161CH007.indd 161 8/16/10 5:59:44 PM8/16/10 5:59:44 PM
Steve Jobs
CEO, Apple Inc.
CH007.indd 162CH007.indd 162 8/16/10 5:59:54 PM8/16/10 5:59:54 PM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.