- Resonate: Present Visual Stories that Transform Audiences
- Copyright
- Dedication
- Acknowledgments
- Contents
- Foreword
- Introduction
- Chapter 1: Why Resonate?
- Chapter 2: Lessons from Myths and Movies
- Incorporate Story
- Drama Is Everything
- Story Templates Create Structure
- The Hero’s Journey Structure
- Crossing the Threshold
- The Contour of Communication
- The Beginning and Call to Adventure
- The Middle: Contrast
- Call to Action
- The End
- What Is a Sparkline?
- Case Study: Benjamin Zander
- Zander’s Sparkline
- RULE #2: Incorporating story into presentations has an exponential effect on outcomes.
- Chapter 3: Get to Know the Hero
- Chapter 4: Define the Journey
- Chapter 5: Create Meaningful Content
- Everything and the Kitchen Sink
- More Than Just Facts
- Don’t Be So Cerebral
- Contrast Creates Contour
- Transform Ideas Into Meaning
- Recall Stories
- Turn Information Into Stories
- Case Study: Cisco Systems
- Move from Data to Meaning
- Murder Your Darlings
- From Ideas to Messages
- RULE #5: Use the big idea to filter out all frequencies other than the resonant frequency.
- Chapter 6: Structure Reveals Insights
- Chapter 7: Deliver Something They’ll Always Remember
- Create a S.T.A.R. Moment
- Case Study: Michael Pollan
- Repeatable Sound Bites
- Evocative Visuals
- Case Study: Pastor John Ortberg
- Ortberg’s Sparkline
- Case Study: Rauch Foundation
- Case Study: Steve Jobs
- Jobs’s Sparkline
- RULE #7: Memorable moments are repeated and retransmitted so they cover longer distances.
- Chapter 8: There’s Always Room to Improve
- Amplify the Signal, Minimize the Noise
- Give a Positive First Impression
- Hop Down from Your Tower
- Value Brevity
- Wean Yourself from the Slides
- Balance Emotion
- Host a Screening with Honest Critics
- Case Study: Markus Covert, PhD
- Case Study: Leonard Bernstein
- RULE #8: Audience interest is directly proportionate to the presenter’s preparation.
- Chapter 9: Change Your World
- Changing the World Is Hard
- Use Presentations to Help Change the World
- Don’t Use Presentations for Evil
- Enron’s Presentations During Implosion
- Gain Competitive Advantage
- Case Study: Martin Luther King Jr. (1/2)
- Case Study: Martin Luther King Jr. (2/2)
- Case Study: Martha Graham
- Be Transparent So People See Your Idea
- You Can Transform Your World
- Inspiration Is Everywhere
- References
- Picture Credits
- Index (1/2)
- Index (2/2)
- Special Thanks
1
Why Resonate?
CHAPTER 1
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