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How to Use Resonate
Resonate is a prequel to my first book, Slide:ology. When
I wrote Slide:ology, I thought the most pressing need in
communications was for people to learn how to visually
display their brilliant ideas so they were clearer and less
overwhelming for the audience to process. Come to
find out, there was a much deeper problem. Gussying
up slides that have meaningless content is like putting
lipstick on a pig.
Presentations are broken systemically, and the meth-
odology in Resonate uses story frameworks to create
presentations that will engage, transform, and activate
audiences. After more than twenty years of developing
presentations for the best brands and thought leaders
in the world, we’ve codified our Visual Story™ method-
ology so you can change your world!
Below are design elements to be aware of:
The green • www symbol signifies there’s additional
material at www.duarte.com about the subject.
The Presentation Form™ is used as an analysis tool •
throughout the book and is visually expressed as
a sparkline (a term developed by Edward Tufte).
The • bold text is for the reader who wants to just
skim and get a nugget from each spread.
The • blue body text signifies my personal stories
or excerpts from speeches.
There are citations from several sources in the body •
copy, but some deserved extra emphasis and are
pulled out in orange text.
This book is simultaneously an explanation, a how-to guide,
and a business justification for story-based messaging. It
will take you on a journey to a level of presentation literacy
that very few have mastered. Using techniques from story
and cinema, you will understand key steps for connecting
to the audience, deferring to them as the hero, and creating
a presentation that resonates.
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