Book VIII

Analyzing Results

Find out how to set goals in Google Analytics at www.dummies.com/extras/searchengineoptimizationaio.

Contents at a Glance

1. Chapter 1: Employing Site Analytics
   1. Discovering Web Analytics Basics
   2. Measuring Your Success
   3. Examining Analytics Packages
   4. Log Files Analysis
2. Chapter 2: Tracking Behavior with Web Analytics
   1. Measuring Website Usability
   2. Tracking Conversions
   3. Tracking the Success of Your SEO Project
   4. Analyzing Rankings
3. Chapter 3: Mastering SEO Tools and Reports
   1. Getting Started with Conversion Testing
   2. Discovering Page and Site Analysis Tools
   3. Seeing Visitor Paths through the Site
   4. Understanding Abandonment Rates