Book IX

International SEO

Need some help deciding whether to explore international SEO and business opportunities in Asia, Latin America, and Europe? Check out www.dummies.com/extras/searchengineoptimizationaio to get that help.

Contents at a Glance

1. Chapter 1: Discovering International Search Engines
   1. Targeting International Users
   2. Identifying Opportunities for Your International Site
   3. Realizing How People Search
2. Chapter 2: Tailoring Your Marketing Message for Asia
   1. Succeeding in Asia
   2. Discovering Japan
   3. Succeeding in China
   4. Finding Out about South Korea
   5. Operating in Russia
3. Chapter 3: Staking a Claim in Europe
   1. Succeeding in the European Union
   2. Knowing the Legal Issues in the EU
   3. Working within the United Kingdom
   4. Discovering France
   5. Operating in Germany
   6. Understanding the Netherlands
4. Chapter 4: Getting Started in Latin America
   1. Succeeding in Latin America
   2. Geotargeting with Google Search Console
   3. Working in Mexico
   4. Operating in Brazil
   5. Discovering Argentina