Book IV

SEO Web Design

For an all-in-one checklist for making sure that your website is optimized to be mobile friendly, check out www.dummies.com/extras/searchengineoptimizationaio.

Contents at a Glance

1. Chapter 1: The Basics of SEO Web Design
   1. Deciding on the Type of Content for Your Site
   2. Making a User-Focused Website
   3. Choosing Keywords
   4. Using Keywords in the Heading Tags
   5. Keeping the Code Clean
   6. Organizing Your Assets
   7. Naming Your Files
   8. Keeping Design Simple
   9. Making a Site Dynamic
   10. Making Your Site Mobile Friendly
   11. Developing a Design Procedure
2. Chapter 2: Building an SEO-Friendly Site
   1. Preplanning and Organizing Your Site
   2. Designing Spider-Friendly Code
   3. Creating a Theme and Style
   4. Writing Rich Text Content
   5. Planning Your Navigation Elements
   6. Implementing a Site Search
   7. Incorporating Engagement Objects into Your Site
   8. Allowing for Expansion
   9. Developing an Update Procedure
   10. Balancing Usability and Conversion
3. Chapter 3: Building a Mobile-Friendly Site
   1. Choosing the Right Mobile Approach
   2. Designing for a Mobile User
   3. Making Mobile a Part of Your SEO Strategy
   4. Testing Mobile Friendliness
4. Chapter 4: Making Your Page Search Engine Compatible
   1. Optimizing HTML Constructs for Search Engines
   2. Enriching Your Site with Rich Snippets
   3. Using Clean Code
   4. Making Your Site W3C-Compliant
   5. Externalizing the Code
   6. Choosing the Right Navigation
5. Chapter 5: Perfecting Navigation and Linking Techniques
   1. Formulating a Category Structure
   2. Selecting Landing Pages
   3. Absolute versus Relative Linking
   4. Dealing with Less-than-Ideal Types of Navigation
   5. Naming Links