About the Authors

Babette E. Bensoussan is Managing Director of the MindShifts Group, a consulting firm specializing in strategy and competition in the Australasia region. She is widely recognized and sought after for her international expertise in competitive analysis. She has mentored and trained executives and organizations to deliver and implement competitive analysis and competitive intelligence programs. She has undertaken over 300 major studies and undertaken consulting for Australian and global Fortune 500 companies as well as SMEs in strategic business and marketing planning, competitive intelligence, and strategic analysis.

She is a Fellow and a Meritorious Award winner of the international association of Strategic and Competitive Intelligence Professionals (SCIP). She has taught competitive intelligence in undergraduate business and MBA programs at universities in Australia and China. She is an adjunct professor at the School of Business, University of Technology, Sydney.

She has published numerous articles on strategic planning, competitive intelligence, and strategic marketing, and is an invited speaker and guest lecturer both domestically and internationally. She is the coauthor of five books on business strategy, competition, and analysis. Her first two books, Strategic and Competitive Analysis (Prentice Hall, 2003) and Business and Competitive Analysis (FT Press, 2007), have been the top-selling books in this field and have been translated into multiple languages.

Craig S. Fleisher, Ph.D., is the Chief Learning Officer and Director of Professional Development at Aurora WDC, Madison, Wisconsin, a leading professional services firm in the intelligence field. A former dean at two business schools, university research chair, and full professor, he is widely considered to be the “Dean of Intelligence Analysis.” He has won several outstanding professor, book, research, and speaking awards and was recognized as one of Canada’s top MBA professors by Canadian Business. He is a docent of the graduate Faculty of Business and Technology Management at Tampere University of Technology (Finland) and is a member of the Executive MScom graduate faculty at Università della Svizzera italiana (Switzerland). He has held or holds adjunct positions at leading universities in Australia, Canada, New Zealand, South Africa, the United Kingdom, and the U.S. His PhD is from the Katz Graduate School of Business, University of Pittsburgh.

A contributing member of various association, corporate, and journal editorial boards, he is a past President, Chapter director, Meritorious Award winner, and Fellow of the international association of Strategic and Competitive Intelligence Professionals (SCIP). He was founder and inaugural chair of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), editor of the Journal of Competitive Intelligence and Management, and founding member of the International Association of Business and Society. He was recognized as an Advisor of the Year in Canada by the Golden Key International Honor Society. A highly cited expert, he has authored, coauthored, or edited 10 books (several have had multiple translations) and over 100 articles and chapters in the areas of applied strategy, competitive intelligence and analysis, and performance management. A well-traveled keynoter, speaker, and workshop leader, he regularly advises leading global companies, associations, and public-sector agencies on competition and strategy.