About the Authors

Authors Fleisher and Bensoussan are uniquely placed as experts in the field of business and competitive analysis. They have extensive corporate consulting, research, and teaching experience in strategy and competitive intelligence and have both published and spoken internationally. Their collaboration also brings the book a healthy balance of both theory and application.

Craig S. Fleisher is the Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was the 2006 President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), founding editor of the Journal of the Competitive Intelligence and Management, is an SCIP Fellow, and is on several editorial boards of journals in the intelligence field. Author or editor of eight books and scores of scholarly articles and chapters, Craig has been recognized as one of Canada's top MBA professors by Canadian Business magazine, is named in the Canadian Who's Who, and has taught university and executive courses in the strategy, analysis, and competitive intelligence areas for nearly two decades. A well-traveled speaker, he regularly advises leading corporations, associations, and public sector agencies on CI and analysis.

Babette Bensoussan is the Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia, based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over the past 15 years, Babette has carried out over 300 intelligence and strategic projects in a wide range of industries and markets, including aerospace, information technology/computers, insurance, transport, financial services, waste services, pharmaceuticals, utilities, mining, and manufacturing operations—to just name a few. Babette was a Founder and Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust), a member of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review editorial boards, and was awarded the CI field's highest individual honor by being named SCIP's Meritorious Award winner in 2006, as well as having been the first international recipient of the SCIP Fellows Award in 1996. She also has successfully taught undergraduate, MBA, and executive courses on competitive analysis and intelligence at the Sydney Graduate School of Management and Bond University.