Home Page Icon
Home Page
Table of Contents for
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
Close
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
by Thomas H. Davenport
The Complete Guide to Business Analytics (Collection)
Title Page
Copyright Page
Contents
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
Copyright Page
Foreword and Acknowledgments
About the Authors
Introduction: The New World of Enterprise Analytics
The Rise of Analytics
Enterprise Analytics
The Rise of “Big Data”
IIA and the Research for This Book
The Structure of This Book
Part I: Overview of Analytics and Their Value
1. What Do We Talk About When We Talk About Analytics?
Why We Needed a New Term: Issues with Traditional Business Intelligence
Three Types of Analytics
Where Does Data Mining Fit In?
Business Analytics Versus Other Types
Web Analytics
Big-Data Analytics
Conclusion
2. The Return on Investments in Analytics
Traditional ROI Analysis
The Teradata Method for Evaluating Analytics Investments
An Example of Calculating the Value
Analytics ROI at Freescale Semiconductor
Part II: Application of Analytics
3. Leveraging Proprietary Data for Analytical Advantage
Issues with Managing Proprietary Data and Analytics
Lessons Learned from Payments Data
Endnote
4. Analytics on Web Data: The Original Big Data
Web Data Overview
What Web Data Reveals
Web Data in Action
Wrap-Up
5. The Analytics of Online Engagement
The Definition of Engagement
A Model to Measure Online Engagement
The Value of Engagement Scores
Engagement Analytics at PBS
Engagement Analytics at Philly.com
6. The Path to “Next Best Offers” for Retail Customers
Analytics and the Path to Effective Next Best Offers
Offer Strategy Design
Know Your Customer
Know Your Offers
Know the Purchase Context
Analytics and Execution: Deciding on and Making the Offer
Learning from and Adapting NBOs
Part III: Technologies for Analytics
7. Applying Analytics at Production Scale
Decisions Involve Actions
Time to Business Impact
Business Decisions in Operation
Compliance Issues
Data Considerations
Example of Analytics at Production Scale: YouSee
Lessons Learned from Other Successful Companies
Endnote
8. Predictive Analytics in the Cloud
Business Solutions Focus
Five Key Opportunities
The State of the Market
Pros and Cons
Adopting Cloud-Based Predictive Analytics
Endnote
9. Analytical Technology and the Business User
Separate but Unequal
Staged Data
Multipurpose
Generally Complex
Premises- and Product-Based
Industry-Generic
Exclusively Quantitative
Business Unit-Driven
Specialized Vendors
Problems with the Current Model
Changes Emerging in Analytical Technology
Creating the Analytical Apps of the Future
Summary
10. Linking Decisions and Analytics for Organizational Performance
A Study of Decisions and Analytics
Linking Decisions and Analytics
A Process for Connecting Decisions and Information
Looking Ahead in Decision Management
Endnotes
Part IV: The Human Side of Analytics
11. Organizing Analysts
Why Organization Matters
General Goals of Organizational Structure
Goals of a Particular Analytics Organization
Basic Models for Organizing Analysts
Coordination Approaches
What Model Fits Your Business?
How Bold Can You Be?
Triangulating on Your Model and Coordination Mechanisms
Analytical Leadership and the Chief Analytics Officer
To Where Should Analytical Functions Report?
Building an Analytical Ecosystem
Developing the Analytical Organization Over Time
The Bottom Line
Endnotes
12. Engaging Analytical Talent
Four Breeds of Analytical Talent
Engaging Analysts
Arm Analysts with Critical Information About the Business
Define Roles and Expectations
Feed Analysts’ Love of New Techniques, Tools, and Technologies
Employ More Centralized Analytical Organization Structures
13. Governance for Analytics
Guiding Principles
Elements of Governance
You Know You’re Succeeding When...
14. Building a Global Analytical Capability
Widespread Geographic Variation
Central Coordination, Centralized Organization
A Strong Center of Excellence
A Coordinated “Division of Labor” Approach
Other Global Analytics Trends
Endnotes
Part V: Case Studies in the Use of Analytics
15. Partners HealthCare System
Centralized Data and Systems at Partners
Managing Clinical Informatics and Knowledge at Partners
High-Performance Medicine at Partners
New Analytical Challenges for Partners
Centralized Business Analytics at Partners
Hospital-Specific Analytical Activities: Massachusetts General Hospital
Hospital-Specific Analytical Activities: Brigham & Women’s Hospital
Endnotes
16. Analytics in the HR Function at Sears Holdings Corporation
What We Do
Who Make Good HR Analysts
Our Recipe for Maximum Value
Key Lessons Learned
17. Commercial Analytics Culture and Relationships at Merck
Decision-Maker Partnerships
Reasons for the Group’s Success
Embedding Analyses into Tools
Future Directions for Commercial Analytics and Decision Sciences
18. Descriptive Analytics for the Supply Chain at Bernard Chaus, Inc.
The Need for Supply Chain Visibility
Analytics Strengthened Alignment Between Chaus’s IT and Business Units
Index
FT Press
Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions
Copyright Page
Dedication Page
Acknowledgments
About the Authors
1. The Role of Analysis in Business Management
The Increasing Need for Effective Analysis
Concluding Observations
2. The Analysis Process
What Is Analysis?
3. BCG Growth/Share Portfolio Matrix
Description and Purpose
Link to the Experience Curve
Link to the Product Life Cycle
Combining the Experience Curve and Product Life Cycle
Strengths
Weaknesses
How to Do It
Case Study: Google as Viewed in a BCG Portfolio Planning Matrix
4. Competitor Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Case Study: Chinese Mobile Phone Market
5. Driving Forces Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Case Study: Driving Forces in the Digital Music Market
6. Financial Ratios and Statement Analysis
Description and Purpose
Basic Concepts Underlying Financial Ratio and Statement Analysis (FRSA)
Components of Financial Statements
Assessing the Appropriateness of Ratios
Strengths
Weaknesses
How to Do It
Activity or Efficiency Ratios
Leverage or Solvency Analysis Ratios
Liquidity Analysis Ratios
Profitability Analysis Ratios
Other Analysis Ratios: Capital Market or Shareholder Returns
Methods of Ratio or Measure Comparison
Consolidation and Segmented Analysis
Case Study: FRSA of the Three Large North American Warehouse Clubs
7. Five Forces Industry Analysis
Description and Purpose
Threat of New Entrants
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitute Products or Services
Degree of Rivalry Among Existing Players
Strengths
Weaknesses
How to Do It
Case Study: Applying the Five Forces Model to the U.S. Passenger Airline Industry
Case Study: Applying the Five Forces Model to the Global Pharmaceutical Industry
8. Issue Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Examples of Issue Analysis in Practice
9. Product Life Cycle Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Case Study: Apple’s Product Life Cycles and Growth Potential from the iPod to the iPad
Endnotes
10. Scenario Analysis
Description and Purpose
Methods for Generating Scenarios
Strengths
Weaknesses
How to Do It
Case Study: Scenarios for Traditional and Emerging Forest Products Enterprises
Endnotes
11. Macroenvironmental (STEEP/PEST) Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Case Study: STEEP Analysis of the Life and Death of Brands
12. SWOT Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Case Study: Lockheed Martin Corporation
Endnote
13. Value Chain Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Case Study: Value Chain Analysis of Walmart Stores
14. Win/Loss Analysis
Description and Purpose
Strengths
Weaknesses
How to Do It
Win/Loss Case Study: Email Marketing Solutions
Index
FT Press
Business and Competitive Analysis: Effective Application of New and Classic Methods
Copyright Page
Dedication
Praise for Business and Competitive Analysis
Acknowledgments
About the Authors
Preface
How to Use the Book
1. Business and Competitive Analysis: Definition, Context, and Benefits
Understanding the Terminology
Analysis as a Component in the Intelligence Cycle
Competitive Analysis and Decision Making
Shifting Organizational Priorities for Analysts and Analysis
Summary
References
Endnotes
2. Performing the Analysis Process
Understanding the Customers of Analysis
Intelligence Analysis at Differing Organizational Levels
Evaluating the Inputs to Analysis
Making Sense of the Analysis
Infrastructure to Support the Analysis Process
Summary
References
Endnotes
3. Avoiding Analysis Pitfalls
Analysis of Failure
Four-Level Hierarchical Model of Analysis Failures
Overcoming the Barriers and Improving Analysis Performance
Summary
References
Endnotes
4. Communicating Analysis Results
The Art of Effective Communication
Packaging the Results of Your Analysis
Delivering the Message
Common Products and Reports Used by Analysts
Creating the Report
Communication Difficulties Faced by Analysts
Effective Listening and Answering the Questions of Decision Makers
Conduct Communication Follow-Up and Gather Feedback
Pragmatic Considerations
Summary
References
Endnotes
5. Applying the FAROUT Method
Applying the Techniques
An Evaluation Scheme for Assessing the Adequacy of Tools and Techniques: FAROUT
References
Endnotes
6. Industry Analysis (The Nine Forces)
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: Rating the Nine Forces Model in the Australian Airline Industry
FAROUT Summary
Related Tools and Techniques
References
Endnotes
7. Competitive Positioning Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Summary
Case Study: Financial Services
FAROUT Summary
Related Tools and Techniques
References
Endnotes
8. Business Model Analysis
Short Description
Background
Strategic Rationale and Implications
The Business Model
Classification of Business Models
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: Dell Computer and the Printer Market
FAROUT Summary
Related Tools and Techniques
References
Endnotes
9. SERVO Analysis
Short Description
Background
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
FAROUT Summary
Related Tools and Techniques
References
Endnotes
10. Supply Chain Management (SCM) Analysis
Short Description
Background
Strategic Rationale
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: A Tale of Two Supply Chains: Best Buy vs. Sears/Kmart
FAROUT Summary
Related Tools and Techniques
References
Endnotes
11. Benchmarking Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: Delivery of Packages by Federal Express
FAROUT Summary
Related Tools and Techniques
References
Endnotes
12. McKinsey 7S Analysis
Short Description
Background
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: Privatization of Kenya Airways in the New Millennium
FAROUT Summary
Related Tools and Techniques
References
Endnotes
13. Shadowing
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: Illuminating Strategy by Shadowing
Mini Case Studies
FAROUT Summary
Related Tools and Techniques
References
Endnotes
14. Product Line Analysis
Short Description
Background
Strategic Rationale
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: eBay, Inc. in 2004
FAROUT Summary
Related Tools and Techniques
References
Endnotes
15. Win/Loss Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: Microsoft Business Solutions
FAROUT Summary
Related Tools and Techniques
References
Endnotes
16. Strategic Relationship Analysis
Short Description
Background
Strategic Rationale
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
FAROUT Summary
Related Tools and Techniques
References
Endnotes
17. Corporate Reputation Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study
FAROUT Summary
Related Tools and Techniques
References
Endnotes
18. Critical Success Factors Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Summary
FAROUT Summary
Related Tools and Techniques
References
Endnotes
19. Country Risk Analysis
Short Description
Background
Strategic Rationale
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study: Zyboldt Metals (ZMC) Expansion into Eastern Europe
FAROUT Summary
Related Tools and Techniques
References
Endnotes
20. Driving Forces Analysis
Short Description
Background
Strategic Rationale
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Summary
Case Study: The Digital Music Industry
FAROUT Summary
Related Tools and Techniques
References
Endnotes
21. Event and Timeline Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study
Timelines in Competitive Analysis
FAROUT Summary
Related Tools and Techniques
References
Endnotes
22. Technology Forecasting
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Using the Information
Case Study: Bell Canada and the Delphi Process
FAROUT Summary
Related Tools and Techniques
References
Endnotes
23. War Gaming
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study
FAROUT Summary
Related Tools and Techniques
References
Endnotes
24. Indications and Warning Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Summary
FAROUT Summary
Related Tools and Techniques
References
Endnotes
25. Historiographical Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Case Study—Australian Menswear Retailer
FAROUT Summary
Related Tools and Techniques
References
Endnotes
26. Interpretation of Statistical Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
FAROUT Summary
Related Techniques
References
Endnotes
27. Competitor Cash Flow Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Processes for Applying This Technique
Case Studies
FAROUT Summary
Related Tools and Techniques
References
Endnotes
28. Analysis of Competing Hypotheses
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
Summary
FAROUT Summary
Related Tools and Techniques
References
Endnotes
29. Linchpin Analysis
Short Description
Background
Strategic Rationale and Implications
Strengths and Advantages
Weaknesses and Limitations
Process for Applying the Technique
FAROUT Summary
Related Tools and Techniques
References
Endnotes
Index
FT Press
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Contents
Next
Next Chapter
Copyright Page
Enterprise Analytics
Optimize Performance, Process, and Decisions Through Big Data
Thomas H. Davenport
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset