The content of the book can be fascinating for all who are interested in game development, both for novices and professionals who can get some extra additions for their skills. The general audience is people who are dreaming to start creating games, but do not have an idea or plan to start with. The book might help them because they only have to take some concepts, customize them a little bit, and begin to design interesting products. The book can also help graphic designers who create artwork for mobile games, since they can begin to understand many processes in depth.