About the Author

Scott Faranello's work in the field of user experience design and architecture has led him on an impressive journey. From Graphic Designer and Consultant to award-winning User Experience Designer, Director of UX, and now Customer Experience Architect and Marketing Product Manager, Scott has created an extensive list of credentials having worked for some of the largest companies in the U.S. and the world. His extensive portfolio includes working with GM (U.S. and Europe), GE, Ford Motors, United Airlines, and most recently with one of the world's largest healthcare organizations where he is helping to shape the future of customer experience within the industry. Scott's work has been seen and used by literally millions of end users around the world and in a multitude of industries including corporate, security, finance, entertainment, travel, telecommunication, software development, B2B, e-commerce, and healthcare. A native New Yorker, Scott currently resides in Connecticut and holds a Bachelor's degree in Human Computer Interaction and History from DePaul University, Chicago, IL.

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