Step four in our process of creating our business presentation is thinking of a good concept. Creativity is necessary here! However, being creative is not that hard as you might think. We have lots of examples and good ideas for you to get creative.
The concept for our presentation is the creative idea. This could be a photograph, an illustration, one word, or the logo of the company itself for example. Decide what you want the overview of your prezi to look like. That's your basic concept. Later, you can fill in the details.
Try to think in images. The following ideas can help you:
- Go to Google Images and search with one of your keywords. Scroll through the images and get inspiration.
- Go to a stock photo site, such as www.istockphoto.com and do the same. You might see entirely different images than in the previous search.
- Do the same with www.pinterest.com.
Note
You can't just use the images you found via Google Images or on www.istockphoto.com. You have to ask permission to use them or pay for them. Please don't violate copyright laws.
Describe or draw the creative ideas on paper number four. Remember that usually your creative concept is the overview of your prezi.
Five examples of creative concepts are given here. The images show the overview of the prezis. It gives you a good idea of the possibilities and (hopefully) inspiration for your prezi. Of course, you can find these examples on www.prezihotshot.com.
The first example shows the use of a logo for the creative concept. It's a prezi about MASTERPEACE, an international grassroots movement that inspires everyone around the world to use his or her talent and energy to build peace and togetherness. All the information is placed inside the logo.
The second example shows a metaphor. In this prezi, Maria Andersen explains Twitter and she uses a tree (with birds and leaves) as a visual metaphor for Twitter. You probably know the logo of Twitter is a bird.
In the third example, a clock is used to explain 60 apps in 60 minutes.
The fourth example shows all the information in one word. This word is the subject of the presentation. It's the TED talk of Ron Gutman, "The Untapped Powers of the Smile." During the presentation, you'll fly through lots of circles and the complete overview is revealed only at the end.
The fifth example is a very nice creative concept from Marcos Xalabarder of Presentaciones.biz. He's the runner-up of the TED-Prezi contest, Ideas Matter. His prezi is dedicated to Sarah Kay's TED talk "If I should have a daughter…" and is an amazing story about spoken poetry. It's a must see!
In our creative concept for this project, the logo of the company should play an important role. The presentation is about starting new locations, so we will be using an office building as the image for our overview. We can put the story inside the building. We will start with the logo, go through the building, and end our presentation with the image of the whole building. Maybe this seems a simple concept, but most of the time the most simple concepts are the best concepts.
The following is the description of the creative concept for this project:
The logo of Seats2meet.com should play an important role in the design of the presentation. It's about starting new Seats2meet.com locations, so the idea is to use an office building as the creative concept.
This office building has the Seats2meet.com logo on it and the windows of the building can contain the information of the presentation.
This was our thinking thread:
Seats2meet.com – logo – S2M – entrepreneur – new location – office – office building
The following is the image used in the creative concept:
Step four in our process is the most creative step. Don't think you are not creative. Help your creativity by searching for images on Google Images or stock photo sites. You can get lots of inspiration out of this.
We used one image for our creative concept. This will be the overview of our prezi. Our story will be told inside that image. The logo of the company will also play an important role in our prezi.
It's also a good idea to have a look at other presentations. Go to prezi.com/explore/ and find out how other people use their creativity in their prezis.