Key Components of the Program
The Get Clients Now! Action Worksheet is the principal planning tool for designing your personal 28-day program. (See the Completed Action Worksheet in Figure 1-1.) Here are the six components of the program included on the worksheet:
1. Marketing Strategies—the two to four strategies you will be using during the twenty-eight days of the program.
2. Marketing Stage—the stage of the Universal Marketing Cycle where you are stuck or on which you need more work.
3. Program Goal—the goal of your program; that is, the results you plan to achieve in the next twenty-eight days. You will set this goal in Chapter 3.
Figure 1-1: Completed Action Worksheet
4. Success Ingredients—the missing ingredients you need to be successful in your marketing and that you plan to create during the program. You will discover these in Chapter 4.
5. Daily Actions—ten specific steps you plan to take on a daily or weekly basis during the program. You will choose these in Chapter 5.
6. Special Permission—the permission you need to grant yourself to be successful in areas where you may have failed in the past. There is more about this in Chapter 5 also.