“The significant problems we face cannot be solved at the level of thinking that created them.”

—ALBERT EINSTEIN

Introduction

If You are ready to get clients now, you have come to the right place. Get Clients Now! is a complete marketing and sales system for consultants, coaches, and anyone who markets a professional services business. This book contains a 28-day program for sales and marketing success that has been road-tested by readers since 1999, and delivered by over 300 licensed facilitators around the world. The Get Clients Now! system has all the tools you need to get your marketing efforts unstuck, make an effective action plan, and start getting more clients.

In this new, third edition, you’ll find the latest marketing approaches for independent professionals, including social media marketing, Internet marketing, prospecting and networking online, and integrating your online and offline marketing tactics. You’ll also find an even stronger emphasis on building high-touch relationships in our high-tech world; new ideas for dealing with fear, resistance, and procrastination; fresh contributions from experts in marketing and motivation; and numerous improvements suggested by the thousands of readers who have made Get Clients Now! their sales and marketing bible.

It’s easy to think that there is some hidden secret to successful marketing and sales. When you consider all the books you could read, seminars you could take, or consultants you could hire, it makes the process of learning how to market yourself seem huge, mysterious, or even terrifying. But in fact there is a simple answer to all your marketing and sales problems, and it’s right here in this book: The magic formula for professional services marketing and sales is choosing a set of simple, effective things to do, and doing them consistently. The Get Clients Now! system will enable you to do just that.