People Do Business with People

Maria Elena Duron, www.mariaduron.com

“Anyone can look good in a short exchange, Twitter tweet, or Facebook status update,” shares Maria Elena Duron, “but relationships and trust are built from ongoing interaction.” Duron is a marketing coach who acts as a personal “buzz agent” for her clients. “Consistent interaction gives us a chance to sample someone’s competence, motivation, and character.” Duron goes on to explain,

Regular networking produces the cornerstones for a growing business—good relationships and new connections. It also provides access to insights from others. Other people’s experience is just as valuable as other people’s money. From access to knowledge to referrals, your business connections can yield plenty as they become relationships through networking. It makes good business sense to have a regular networking schedule and a list of people you want to connect with in different ways.

No matter whether you represent a company or you are a solopreneur, people do business with people. To take it one step further—people do business with people they know, like, and trust. And, in our fast paced, time deprived society, this is one activity that is worth our time. Even if we can accelerate it through social networks, time is still a key ingredient for developing relationships and trust.

Think of speaking in front of a group as an immensely powerful form of networking. People are much more likely to remember you if you are standing in the front of the room instead of seated in the back. If you are new to public speaking, try starting out small. Volunteer to introduce speakers at an event, or offer your services on a panel. Then gradually work your way up to solo presentations or full-length workshops.

A word of caution about public speaking: Look for an already organized group to present to rather than trying to invite your own guests. Hosting a program of your own is a promotional events tactic, and often less effective than speaking for someone else’s group. You may be surprised to find how many civic, business, and professional groups are eagerly seeking free speakers for their meetings. Getting booked as a speaker can be easier than you may think.