FILLING OUT THE ACTION WORKSHEET

With your two to four marketing strategies chosen, you are ready to begin filling out your Action Worksheet. A blank worksheet is provided in Figure 2-2. Because you may wish to make changes to your worksheet later or repeat the program after the initial twenty-eight days, make an enlarged copy of the blank worksheet, or download a copy at www.getclientsnow.com.

Make your first entries on the worksheet now. Check the boxes that correspond to the marketing strategies you will be using and the stage of the Universal Marketing Cycle where you need the most work. Now let’s go on to the next step: setting your sales and marketing goal.