Tactics for Writing and Publicity

Publishing Articles or Tips. When you publish an article or brief tip online or in print, people not only read it and get in touch; you can also send it to your mailing list, link to it from your website or social media posts, and use it in your marketing kit.

Reprinting Previously Written Articles. Get more mileage out of each article you write by finding multiple publications and websites to publish it.

Writing a Column. When you appear regularly in the same publication or site, people who read your column will remember you and consider you an expert.

Publishing a Blog. Making regular posts to a blog can prove your expertise, keep you in touch with prospects, and attract new people to your pipeline.

Being Quoted by the Media. You can make this happen by writing to journalists, commentators, or bloggers when you see or hear your area of expertise being discussed. Next time, they may contact you for a quote or refer to your work.

Having Stories Published About You. Send a press release about your work, opinions, or achievements to editors that cover your area, or publish a release online. You can also contact a freelance writer in your field, and let her know how interesting you are.

Being Interviewed on Broadcast Media. Pitch yourself to producers as a fascinating subject for radio, TV, or webcast interviews. Once you have appeared in just one media outlet, others will often be eager to have you as a guest.

Getting Others to Link to Your Website. Increase your Web presence by letting people know about the useful content on your website via your e-zine, blog, or social media posts.

Posting to Social Media. Making posts on social networking platforms can expand your visibility and credibility, once you have built a network of followers. You can post helpful tips or resources, news about your business, updates on your professional activities, or photos and videos showing your work.