You Gotta Have a Plan

Rich Fettke, MCC; www.fettke.com

“There are hundreds of ways to market yourself,” maintains Rich Fettke, master coach and author of Extreme Success. “You can create a promo kit to send the media, speak at business groups and functions, send out monthly postcards, e-mails, and faxes. You can call people on the phone and personally deliver your unique marketing message.” Fettke continues,

You can do any of these things, but will you? You can’t do all of them at the same time. The trick to great marketing is to get the same people to hear about you over and over. The only way to do this without being overwhelmed and frustrated is to create a sales and marketing plan and then stick with it. Your plan needs to be specific, measurable, and attainable (with some risk), and include goal dates and deadlines. Setting up daily success habits for yourself will also lead you toward accomplishing your goals, step by step.

I use the Get Clients Now! system with my own clients to give them an easy-to-follow structure for attracting more business. It gets them into action, and action creates results.