Includes information that you would generally include on your web page or social media
The CIA triad:
Confidentiality: Would typically be low as the general public would need to access it without authentication
Integrity: Would be moderate or high based on your organization's policies, as you would not want the information on your public web page replaced by an attacker
Availability: Would depend on organizational policy:
An e-commerce site would be high for availability
A blog may be designated as low or moderate dependent on the criticality to the organization