Even though Office Live Small Business takes care of a lot of things for you, setting up your account the way you want it is totally your call. You can use the Account Settings feature in Office Live Small Business to set the permission level for your site, manage your Office Live billing, add users and e-mail accounts, manage your domain names, and purchase additional services (see Figure 2-10). In addition, you can add alerts so that you receive e-mail prompts when changes are made on the site.
Figure 2-10. Use Account Settings to set up your business information and add users, permissions, e-mail accounts, and more.
Your Business Online: Q&A Interview
Jay Harper, Managing Director and CTO
Planet Earth Friendly: www.planetearthfriendly.com
Q | What are your favorite features in Office Live Small Business? |
A | Two big things have been the most helpful. The first is the ease of use and a complete out-of-the-box experience. Click, point and shoot, and your Web site is on the air. The second would be the helpful community within Office Live. I am at no means a Web designer or code writer, but I did not have to be with the friendly and helpful experts in the Office Live community. Any question or help I needed to embed Java, run live streams, install banners and other creature comforts to my Web site and pages all came from my Live community of smart, family members. Their LPE (lots of practical experience) made my first shot at Web design a home run, way out of the park! |
Q | How does having a Web site help your business? |
A | Shakespeare said that all the world is a stage, and if that is true, then the Internet is the theater everyone is sitting in. Paperless way of doing business is what we champion, and e-marketing/e-commerce is the way of the present and the future. The response has been overwhelming from our client base and the industry. We have experienced ‘instant credibility’ by having a site that gives greater insight to our commitments and services. |
Q | How do you use the marketing and management features in Office Live Small Business? |
A | adManager and beta words have improved our search engine responses with Google, Yahoo, Excite, and many others. Best of all was that it did not cost a whole lot. Just a simple ad account set at a certain amount per month, and it is that simple. Management of the site is extremely easy and adaptable. I have never had issues adding and deleting user and content to the site, and site reports make Office Live a real-time monitoring entity. Office Live gives the end user a way to track visits and hits with accurate signatures and history data. |
Q | What do you want to do next with your site? |
A | Re-launch the company as a nonprofit appealing to schools, retirement communities, and hospitals to go with green initiatives. |
Q | What advice would you pass along to a small business owner trying Office Live for the first time? |
A | Quit thinking small. With Office Live, big thinking is encouraged, and big performances are only a few mouse clicks away. Launch with great flair with minimum design time. No one got big by being small! |
Getting Started in Business: A Startup Toolkit
If you’re just getting started in business, you’re probably in that falling-in-love period with an idea that is just burning to be acted on. You’ve developed a new product the market needs or you have a service you think will really fly. Knowing the how-to’s is an important part of putting down a good foundation and taking steps toward realizing your dream.
Although having specific tools—computers, software, and more—will be an important part of your success, the most important tools you have to work with when you’re first starting out are thoughts. Your thoughts will help you plot your course and stay on it. Your thoughts will calm you (or send you running for the hills!) when the doubts and challenges begin to pop up. Here are some important ideas to put in your startup toolkit and pull out as you need them:
Clarify your vision. As an entrepreneur, a lot rides on your talent, your passion, and your energy. Chances are that if you are starting a business now, you are an idea person and have quite a bit of courage (and an independent streak, too). Before you begin investing money, time, and energy in creating your business, spend some "seasoning" time testing, expanding, and getting to know your idea from all directions. Know what you think—and feel—about your idea. Resist the temptation to get caught up in the wave of your own enthusiasm and believe your own marketing spin. Do the work to put all the financial projections together, ask yourself whether the business matches the "real" goals you have in life, and test the image of the business thoroughly. (Startup Nation, at www.startupnation.com, has a number of great tools for developing a life plan and establishing your business in the context of a life well lived.) Once you’ve gone through this clarifying stage, you’ll be able to start building on your idea with confidence.
Identify your resources. Nobody does this alone. You might bootstrap your business through its first few months, but soon you will need resources to help manage and build on your success. Business resources such as Office Live Small Business help you manage business data and relationships effectively and flexibly; resource roles—such as finding the right accountant, banker, attorney, and insurance agent—are invaluable. As you begin to pull together the pieces of your business, count your resources as a huge part of your overall assets and be intentional about the way you include them during your startup stage.
Gather your supports (and use them!). Having business advisers is an invaluable part of navigating a small business, whether you’re a sole proprietor working at your kitchen table or part of a progressive team that spans the globe. Early on, identify four or five friends, peers, or professionals who understand the nature of your industry, the challenges you are likely to face, and the various responsibilities you are balancing. If someone you respect agrees to mentor you, even better. Look for examples of people who have been successful in the area you aspire to and set up a planned meeting schedule (for example, once a month for lunch) so that you can regularly check in and get feedback.
Create (and work) your systems. We tend to spend a lot of time doing things we’ve already done—worrying about this particular problem, bumping up against that personality type, freaking out over a specific deadline that rolls around at the same time every month. Save yourself a lot of time and psychic energy by setting up systems to help manage things for you. Do your marketing on Mondays; end the work week on Fridays with follow-up thank yous to new clients. Pay your bills on a specific day; plan presentations for Wednesdays. Thinking of your work in month-long blocks of time helps you release the stress of wondering when you’ll get to something. Once something is scheduled, you’ll know it is being taken care of and you can free your mind to be creative in this moment. And that makes room for the great ideas you need in order to grow your business today.
Keep the inspiration flowing. Entrepreneurial exhaustion is the downside of passion—it’s that moment when you flop into the recliner, feeling worn out and used up, knowing that you’ve done as much as is humanly possible in a single day. This state of mind is not unusual, even for high-energy, high-output people. When you feel an energy crash coming on, relax into it and take it as just another form of inspiration—the type that’s inspiring you to rest and rejuvenate. Allow your mind to get quiet; do something you enjoy; take an evening or weekend off; let your mind, body, and spirit rejuvenate. Having a startup business is a lot like having a newborn in your household—it needs almost all your attention and energy at first. Like a new parent, enjoy moments of quiet (yes, your business will nap once in a while) and look for opportunities to talk with others who understand and support what you’re dealing with. If you build time and opportunity for inspiration into your business right from the start, it can blossom in creative ways as your business begins to grow.
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