BRAINSTORMING

Everyone has the capability to create, say the psychologists and psychiatrists. The world, however, places constraints on creativity in the form of role-playing, norms, social mores, and laws. Thus, constraints inhibit creativity. History is replete with examples of people facing tremendous odds when attempting to create.

Brainstorming is a technique that will help overcome constraints and release creativity in people. It is an approach that engenders creative ideas from people by foregoing prejudices that lead to condemning any new idea.

for Brainstorming

• Identify the topic.
• Identify the participants.
• Find a place isolated from distractions.
• Ensure the place is replete with supplies, equipment, and so on.
• When conducting the session, make sure no derisive comments occur.
• After identifying all the ideas, eliminate the nonvalue-added ones.
• With the remaining ideas, rank them from most to least important.
• Select the best idea(s) via consensus.