HEURISTICS

Heuristics are simply rules of thumb for dealing with a given situation. They are beneficial when time and money are not available for conducting an in-depth analysis. They are based on the concept of generalizations; when action needs to be taken, generalizations are made about a given item and situation.

Heuristics are quick, inexpensive, and effective. The downside is that applying the wrong heuristic can have negative and unforeseen consequences.

for Heuristics

• Identify the major elements of an item or situation.
• Identify the fundamental relationships among the elements.
• Define the problem or situation in a simple sentence.
• Determine the goal of applying a heuristic.
• Anticipate positive and negative consequences, and make preparations to capitalize on the positive and manage the negative.