As you present sketches, you may get contradicting requests. This often happens when people focus on a particular perspective, ignoring the overall picture.

For example, making something more prominent results in making the rest less prominent. People normally understand the idea that you cannot make everything more prominent at the same time--like highlighting every sentence of a book. However, you may often be asked to make one particular aspect more prominent. In those cases, it is important to communicate the idea that emphasizing something a bit more means to de-emphasize the rest a bit too. That highlights the hidden costs of emphasizing a specific aspect.

Highlighting the conflicts you identified during the exploration can help to find the desired balance. It also helps to remind you of the difference between optimizing and supporting. While you want your solution to be optimized for the most common or important cases, other less frequent cases should be supported only to the point that they don't interfere in providing the best possible support for the main ones.

Even if priorities are not yet clear, making the conflicts visible will help everyone get a better understanding of the proposed point in the spectrum in which the feedback suggests to adjust.