Viewing research sessions becomes an eye-opener for many teams. As they see that users struggle to accomplish basic tasks that they expected to be quite easy, they often better understand the purpose of the whole design process.

Establishing a routine of testing with users helps to move the discussion from what team members like to what works best for users. In this way, concerns and suggestions can be defined as hypotheses to test or aspects to observe during the next round of tests.

The testing process can help make the relation more fluent between designers and the rest of the team in both directions. As you get feedback from your team about your design decisions, you can be open to observing how well those work with your users. As the team decides to cut some corners in the product for an initial version, you can emphasize the importance of checking how those changes will affect users when you test your product with them.