In this book, you will be introduced to a pragmatic approach to designing mobile apps that will delight your users. You will learn to explore new ideas and turn them into mobile app solutions that meet real user needs. The proposed techniques can be applied early in the process, resulting in less time investment, reducing risks, and saving time during the construction process. Each chapter will focus on one of the general steps needed to design a successful product according to both the organization's goals and the user needs. For each step, the book will detail hands-on pragmatic techniques to design innovative and easy-to-use products.

During the book, you will learn how to test your ideas in the early steps of the design process--picking up the best ideas that truly work with your users, rethinking those that need further refinement, and discarding those that don't work properly in tests with real users.

This book will show a working process to quickly iterate product ideas with low and high fidelity prototypes, based on some professional tools from different software brands. It will explain the pros and cons of each kind of prototype, when you should use each of them, and what you can learn at each step of the testing process. It will further show the basic testing approaches and some more advanced techniques to connect with and learn from your users.

Thanks to step-by-step guides, you will learn how to start exploring and testing your design ideas, regardless of the size of the design budget. Additional considerations based on real-world experience will be provided to help you cover the gap between theory and practice, in order to apply what you learn to your own projects.