Once we find the main weak points and workarounds we have in our structure, we can create alternative structures to retest and try to find better results. We can repeat this process several times until we get the desired results.

The Information Architecture is the science field of organizing and labeling content in a web page to support usability and findability. There's a growing community of Information architecture specialists that supports the Information architecture Institute--https://en.wikipedia.org/wiki/Information_architecture.

There are some general lines of work in which we have to invest time in order to improve our Information architecture.