In this section, we will give some details about the character, such as age or gender. We want to attach some personality to our persona as it will help the team to interpret better how this person acts and feels when using the design solution. Try to create a character that makes sense with the rest of the data and attributes described in the persona document. For example, a person with high field knowledge must be old enough for the time it takes to become an experienced professional.

Here are some examples of possible demographic values:

• Age
• Gender
• Education level
• Native language