This technique consists of adapting the functionality of the application to the technical skills of the user. Inexperienced users will see a simplified version of the application, while more advanced users see a more complete and complex set of functionalities. We will ensure that all users find an application adapted to their needs. New users will become experts in time, discovering new functionalities with their progress.

The same technique can be applied with respect to other parameters. For example, we can request more interaction from the users who normally make use of the full set of offered features, whereas those users who only use the application sporadically will receive a different treatment aimed at achieving higher engagement levels.