About the Author

Marsha Collier, one of the world’s foremost experts and educators in the fields of eBay and ecommerce, is also a top-selling eBay author with over 1 million copies of her books in print (including special editions for the UK, Germany, France, Canada, Australia, China, and an edition in Spanish). Her name frequently crops up in the same breath as ecommerce and customer service. She’s the author of the For Dummies series on eBay (eBay For Dummies, Starting an eBay Business For Dummies, eBay Business All-in-One For Dummies) plus many other related, best-selling titles.

Marsha is especially proud of two books: eBay For Dummies, the bestselling book for eBay beginners now in its 9th edition, and eBay Business All-in-One For Dummies, the bestselling title on operating an online business. She intermixes her writing about eBay with her role as experienced spokesperson. While traveling across the United States and around the world, she makes regular appearances on television, radio, and in print to discuss online commerce and customer service.

In her spare time, Marsha writes about technology and co-hosts Computer and Technology Radio. You can live tweet during the #techradio show on www.computerandtechnologyradio.com.

Marsha earned her eBay stripes as a longtime seller on the site. She began her eBay selling career in 1996 to earn extra money for her daughter’s education (and eventually paid for university with her eBay earnings). She continued her business as a part-time venture and was one of the first eBay PowerSellers. Nowadays, you can find everything from autographed copies of her books to Barbie items in her eBay Store (“Marsha Collier’s Fabulous Finds”) at http://stores.ebay.com/Marsha-Colliers-Fabulous-Finds and on her website, http://www.coolebaytools.com.

In 2004, Marsha began publishing a blog, Marsha Collier’s Musings (http://mcollier.blogspot.com) to talk about timely topics she thinks her readers will enjoy. An early innovator in social media, Marsha penned several books; two of her favorites are The Ultimate Online Customer Service Guide and Social Media Commerce For Dummies. Her online brand has grown as she shares her thoughts on how businesses can make the most of the Internet. She has recently been awarded several honors:

  • Onalytica 2017: Consumer Electronics Show Top Influencers
  • IBM 2017: #NewWayToWork Futurist
  • Brand Quarterly Magazine 2016: 50 Marketing Thought Leaders Over 50
  • Forbes 2016: The Top 20 Influencers of Chief Marketing Officers
  • Inc. Magazine 2015: 8 Great Role Models for Wowing a Crowd

    2013 Forbes: Top 20 Women Social Media Influencers

    2013 Forbes: Top 50 Social Media Power Influencers

Marsha currently resides in Los Angeles, CA. You can contact Marsha via her website, www.coolebaytools.com.

Publisher’s Acknowledgments

Executive Editor: Steve Hayes

Development Editor: Barry Childs-Helton

Technical Editor: Patti Louise Ruby

Production Editor: Tamilmani Varadharaj

Project Manager: Scott and Maureen Tullis

Cover Image: © TZIDO SUN/Shutterstock

Acknowledgments

Writing a book is a monumental task. Lots of people have helped, but the lion’s share of assistance comes from the encouragement that I receive from social media friends and the eBay community.

I’ve had unending support from my husband, Curt Buthman. We’ve had to put our lives on hold while I’ve been writing this book, and he’s been really swell (yes, I said swell) putting up with my crazy writing schedule. I am ever grateful for his love and understanding.

If it weren’t for Patti “Louise” Ruby’s friendship and support as the tech editor for this book, I think I might have lost my mind. She helped me keep on top of the many changes on the eBay site and never said no to my seemingly endless requests.

Once again, I worked with Maureen Tullis and Barry Childs-Helton who were my editors on this book. Maureen put up with my obsession for getting this book right and understanding my crazy. And Barry cleans up after us both. You’d almost think there’s no one on earth with such vast experience with the English language. I’m honored to have them as my editors; they help create the very best in the For Dummies series. Thank you, Maureen and Barry.

Then, of course, I thank the management at John Wiley & Sons, Inc., and my publisher, Steven Hayes, for having faith that we can continue to fill the world with instructional and entertaining books.

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