IN THIS CHAPTER

Registering with eBay

Choosing a password

Selecting a User ID

Signing in

Following eBay’s rules

The prospect of getting started on eBay is exciting — and daunting. Perhaps you’ve visited the eBay website once or twice with the idea that you might buy something. Maybe you’ve heard your friends talk about the things they’ve bought. Did you look up something simple, such as a golf club? Did eBay come up with several thousand listings? Or maybe you figured you’d get smart and narrow the search down to a 3 iron, but you still got more than a thousand listings?

Did you consider buying something and then just left the site, for fear you’d get ripped off? eBay works much better for me than any quasi-convenient TV shopping. On eBay, you have the opportunity to give an item a leisurely once-over, read the description and terms, and click a link to ask the seller a question before you bid or buy — and there’s eBay’s Money Back Guarantee! That’s the great thing about eBay: There’s always another seller — and always another item.

Registering on eBay

You can browse eBay all you want without registering, but before you transact any sort of business on eBay, you must register. I recommend registering right now — while you’re reading this book.

You don’t have to be a rocket scientist to become a member on eBay. The only hard-and-fast rule is that you have to be 18 or older. Don’t worry; the Age Police won’t come to your house to card you — they have other ways to discreetly ensure that you’re at least 18 years old. (Hint: Credit cards do more than satisfy account charges.)

If you’re having a momentary brain cramp and you’ve forgotten your age, just think back to your childhood. If your first memory is watching Saved by the Bell on TV, you’re in. Head to the eBay home page and register. The entire process takes only a few minutes.

During the early days of online trading, I was selling Star Trek memorabilia on Auction Web (the original eBay site) and doing quite well. I ran into William Shatner (Captain Kirk of Star Trek fame) at a marketing meeting in mid-1997. Anxious to let him know how well I was doing with my merchandise online, I tried to explain Auction Web (soon to become the awesome eBay). Shatner scoffed, “No one will ever make any money on the Internet.” (Really, I have witnesses — remember, this is the future Mr. Priceline.com.) Ah, well. The future is full of surprises.

Before you can sign up, you have to be connected to the web, so now’s the time to fire up your computer. After you open your Internet browser, you’re ready to sign up. In the address box of your browser, type www.ebay.com and press Enter.

Your next stop is the eBay home page. Right there, where you can’t miss it, is the Hi! Sign In or Register set of links. Click the word register and let the sign-up process begin.

When you’re at the Registration form, you go through a three-step process. Here’s an overview:

1. Enter the basic required info.
2. Read and accept the User Agreement.
3. Confirm your email address.

The following sections fill you in on all the details.

You register on eBay through an encrypted (supersecret) connection called SSL (Secure Sockets Layer). You can tell because the normal http at the beginning of the web address is now https.

The SSL certificate verification (in a lower corner of the Get Started on eBay page) means that eBay is a secure place that is safe from unauthorized people seeing or receiving your information. Your information is treated with the highest security, and you can fill out these forms with the utmost level of confidence. I could tell you how SSL works, but instead I'll just give you the bottom line: It does work, so trust me and use it. The more precautions eBay (and you) takes, the harder it is for some hyper-caffeinated kid to get into your data.

Filling in required information

After you click the Register link, you go to the first registration page. At the top of the page, you will see that you are creating a personal account. If you’d prefer to start a business account, click the appropriate link. Why not start with a personal account — just to get your feet wet. eBay asks you to fill in some required information (see Figure 3-1).

You can change your personal eBay account from a personal into a business account when and if you decide it’s time. A quick link to that page is

https://scgi.ebay.com/ws/eBayISAPI.dll?ChangeRegistrationAccountType

To get started, follow these steps:

1. eBay needs to know stuff about you. Enter the following information:

   • Your full name
   • Your mobile phone number
   • Your email address ([email protected])

   If you register with an anonymous email service such as Yahoo!, Gmail, or Hotmail, you may go to a page that requires additional information for authentication. You must provide valid credit card information for identification purposes. Your information is protected by eBay's privacy policy, and your credit card won’t be charged.

   After you input your personal information, you’re ready to create your eBay persona.

2. Type in your new eBay User ID.

   Your User ID is the name that will be shown to other users when you bid, buy, or sell. But don’t strain your brain too much right now over your choice of User ID. You can change your User ID once every 30 days. (See “Selecting Your User ID,” later in this chapter, for some tips on making your selection.) If your chosen ID is already taken, eBay has a handy tool to help you select another one, as shown in Figure 3-2.

3. Choose a password, enter it in the Password box, and then type it a second time in the Confirm Password box to confirm it.

   The best passwords for eBay or any website are more than six characters long and include a combination of letters (upper- and lowercase) and numbers. Never use your User ID, name, pet’s name, address, birthdate, or anything that may be easily known by others. C’mon, get a little cagey. For more information on choosing your password, see “Picking a Pickproof Password,” later in this chapter.

4. Read the not-so-fine print and click the Register button.

At this point, eBay tells you that they will send an email to your email address for confirmation (see Figure 3-3). If that’s OK, click the Yes, Continue button. If you’d prefer the email be sent to a different email address, click the No, Please Send to Another Email Address link. eBay will prompt you to type the alternate email address in the original Email Address text box. So give them the correct one the first time.

The upcoming section will tip you in on what to expect in the “fine print.”

Your license to deal (almost)

You are now officially a newbie, or eBay rookie, licensed to shop to your heart’s content on the site. The only problem is that you’re still at the window-shopping level. If you’re ready to go from window shopper to item seller, just click the Sell button in the navigation bar. You’ll have to fill out a few more forms, shown in Figure 3-4, and before you know it, you can start running your own sales on eBay.

eBay will ask for your business address and phone number, and ask you to create your secret question and input the answer. Once you’ve filled that out, click Continue. You’re brought to the Sell Your Item page.

eBay uses the secret question you select here as a security test should you need help to remember your password. There are six choices. I suggest you do not select the “What is your mother’s maiden name?” question because banks and financial institutions often use this question for identification. Guard your mother’s maiden name and don’t give it out to anyone blithely. Select one of the other questions and fill in the answer. For more info on secret questions and their power, visit Book 9, Chapter 4.

Picking a Pickproof Password

Choosing a good password is not as easy (but is twice as important) as it may seem. Whoever has your password can (in effect) “be you” at eBay — running auctions, bidding on auctions, and leaving possibly litigious feedback for others. Basically, such an impostor can ruin your eBay career — and possibly cause you serious financial grief.

Many passwords can be cracked by the right person in a matter of seconds. Your goal is to set a password that takes too much of the hackers’ time. With the number of available users on eBay or PayPal, odds are they’ll go to the next potential victim’s password rather than spend too many minutes (or even hours) trying to crack yours.

As with any online password, you should follow these commonsense rules to protect your privacy:

• Don’t choose anything too obvious, such as your birthday, your first name, or (never use this) your Social Security number. (Hint: If it’s too easy to remember, it’s probably too easy to crack.)
• Do make things tough on the bad guys — combine numbers, letters (use uppercase and lowercase), and symbols — or create a punctuated phrase (maybe a quote from your favorite movie?).
• Don’t give out your password to anyone — it’s like giving away the keys to the front door of your house.
• Do change your password immediately if you ever suspect someone has it. You can change your password by going to the Account Information area of your My eBay page or to the following address:

  signin.ebay.com/ws/eBayISAPI.dll?ChangePasswordAndCreateHint

• Do change your password every few months just to be on the safe side.

For more information on passwords and other security stuff, check out Book 9.

Selecting Your User ID

Making up a User ID is always a pleasant chore. If you’ve never liked your real name or never had a nickname, here’s your chance to correct that situation. Choose an ID that tells a little about you. Of course, if your interests change, you may regret too narrow a User ID.

You can call yourself just about anything, but remember that this ID is how other eBay users will know you. Here are some guidelines:

• Don’t use a name that would embarrass your mother.
• Don’t use a name with a negative connotation, such as scam-guy. If people don’t trust you, they won’t buy from you.
• Don’t use a name that’s too weird, you know, something like baby-vampire-penguin. People may chuckle, but they may also question your sanity.
• Remember that eBay doesn’t allow spaces in User IDs, so make sure that the ID makes sense when putting two or more words together. A friend of mine intended to register as “gang of one.” She forgot the hyphens, so her ID reads gangofone.

If you’re dying to have several short words as your User ID, you can use underscores or hyphens to separate them, as in super-shop-a-holic. And if you sign in to eBay for the whole day, you won’t have to worry about repeatedly typing a complicated ID.

You can change your User ID once every 30 days if you want to, but I don’t recommend it because people come to know you by your User ID. If you change your ID, your past does play tagalong and attaches itself to the new ID. But if you change your User ID too many times, people may think you’re trying to hide something.

eBay also has some User ID rules to live by:

• No offensive names (such as &*#@guy).
• No names with eBay in them. (It makes you look like you work for eBay, and eBay takes a dim view of that.)
• No names with & (even if you do have both looks&brains).
• No names with @ (such as @Aboy).
• No symbols, such as the greater than or less than symbol (> <), and no consecutive underscores (__).
• No IDs that begin with an e followed by numbers, an underscore, a hyphen, a period, or dot (as in dot.com).
• No names of one letter (such as Q from Star Trek).

When you choose your User ID, make sure that it isn’t a good clue for guessing your password. For example, if you use Natasha as your User ID, don’t choose Boris as your password. Even Bullwinkle could figure that one out.

Signing In to Deal

You don’t have to wear one of those tacky “Hello, my name is” stickers on your shirt, but you and several million other folks will be roaming around eBay’s online treasure trove. eBay needs to know who’s who when we’re browsing. So, keeping that in mind, sign in when you first go on to the eBay website, please! By clicking Sign In on the eBay home page, you’re ready to shop or sell.

If you’re the only one who uses your computer, be sure to select the check box that says “Stay signed in.” This way, you’re signed in to eBay every time you go to the site. The sign-in process places a cookie (a techno-related piece-of-code thingy) on your computer that remains a part of your browser until you sign out. If you don’t select the check box, you will be signed in only while you’re on the site. If you do select it, your password will be saved in the browser until you sign out, even if you disconnect from the Internet, close your browser, or turn off your computer.

Here’s how to get to the eBay Sign In page and sign in:

1. Click the Sign In link near the eBay logo on the eBay home page.
2. Enter your User ID and password.
3. Click the Sign In button.

You’re now signed in to eBay and can travel the site with ease. You may go to your My eBay page’s eBay Preferences to tell eBay where you want to land after you sign in.

eBay’s Trust & Safety Is Watching

The Security Center is where eBay’s Trust & Safety gurus focus on protecting the website from members who aren’t playing by the rules. Through this department, eBay issues warnings and policy changes — and in some cases, it gives eBay bad guys the old heave-ho.

You can find eBay’s Security Center by clicking the Security Center link at the bottom of most eBay pages. The Security Center page is more than just a link to policies and information. It also connects you to a customer support database. eBay staffers look at complaints on a case-by-case basis, in the order they receive them. Most complaints they receive are about these problems:

• Shill bidders (see the section on “Selling abuses” in this chapter)
• Feedback issues and abuses (see the section on “Feedback abuses” in this chapter)

Keep in mind that eBay is a community of people, most of whom have never met each other. No matter what you buy or sell on eBay, don’t expect eBay transactions to be any safer than buying or selling from a complete stranger. If you go in with this attitude and stay personable-but-vigilant, you won’t be disappointed.

Staying Notified about the Rules

For an up-close online look at eBay’s rules and regulations, click the Policies link (which is at the bottom of most eBay pages) and then read the User Agreement. (The agreement is revised regularly, so check it often.)

To visit the User Agreement page, go to

http://pages.ebay.com/help/policies/user-agreement.html

If you plan on being an active eBay member, it’s probably worth your while to regularly check eBay’s announcements at

http://community.ebay.com/t5/Announcements/bg-p/Announcements

You can also find a link in the footer of eBay pages.

Abuses You Might Report

Before you even consider blowing the whistle by reporting someone who (gasp!) gave you negative feedback to Trust & Safety, make sure that what you’re encountering is actually a misuse of eBay. Some behavior isn’t nice (no argument there), but it also isn’t a violation of eBay rules — in which case, eBay can’t do much about it. The following sections list the primary reasons you may start investigations.

Don’t Get Caught in a Trading Violation

Playing by eBay’s rules keeps you off the Security Center radar. If you start violating eBay policies, the company’s going to keep a close eye on you. Depending on the infraction, eBay may be all over you like jelly on peanut butter. Or you may safely lurk in the fringes until your feedback rating is lower than the temperature in Nome in November.

Here’s the docket of eBay no-no’s that can get members flogged and keelhauled — or at least suspended:

• Feedback rating of –4.3
• Three instances of deadbeat bidding
• Repeated warning for the same infraction
• Feedback extortion
• Bid shielding
• Unwelcome bidding after a warning from the seller
• Shill bidding
• Auction interception
• Fee avoidance
• Fraudulent selling
• Identity misrepresentation
• Bidding when younger than age 18
• Hacking
• Physical threats

If you get a suspension but think you’re innocent, respond directly to the person who suspended you to plead your case. Reversals do occur. But don’t broadcast your suspicions on chat boards. If you’re wrong, you may regret it. Even if you’re right, it’s oh-so-gauche.

Be careful about accusing members of cheating. Unless you’re involved in a transaction, you don’t know all the facts. CSI moments are great on television, but they’re fictional for a reason. In real life, drawing yourself into a possible confrontation is senseless. Start the complaint process, keep it businesslike, and let eBay’s staff figure out what’s going on.