Chapter 69. Inconvenience Store: Service Strategies

Goal

Goal

To develop strategies to facilitate a good customer service experience. Participants will create environments designed to hinder the service experience.

Time Required

Approximately 1 hour

Group Size

Subgroups of four to seven persons each, with a maximum of twenty-five participants

Materials

Materials
  • A variety of items (such as poster board, boxes, envelopes, felt-tipped markers, ropes, bells, toy phones, and so forth) that can be used as props in a creative skit on customer service

  • One sheet of blank paper and a pencil for each participant

  • A flip chart and felt-tipped marker for recording information

Process

  1. Prior to the session, place the selected items in a central location in the room.

  2. At the session, form subgroups of four to seven persons each. (Note: Be sure that each group has sufficient room and privacy to work on a skit.)

  3. Distribute one sheet of blank paper and a pencil to each participant.

  4. Explain that each subgroup will have 30 minutes to create a 3- to 5-minute skit depicting a face-to-face service environment that prevents a customer from having a good experience. Each subgroup will determine which of its members will perform in the skit, but a member of another subgroup will perform as the customer. Groups may use any of the props provided.

  5. Allow approximately 30 minutes for group work, giving a 5-minute warning before time expires.

  6. Ask each subgroup to select one person to act out the role of a customer. Next, have each subgroup in turn present their skit with one member of another group as the customer.

  7. Facilitate a large group discussion by asking the following questions and recording responses on the flip chart, as noted:

    For those who played the role of customer, how did you feel during the experience?

    What specific actions hindered the customer experience? (Record responses on flip chart.)

    What are some examples of the unspoken rules and unspeakable behaviors of service staff? Of customers?

    Why is it important to put yourself in the place of the customer when you deal with complaints or concerns?

    How do you determine the specific needs of your own clientele?

    What are some actions you can take to improve the customer service experience in your workplace? (Record responses on flip chart.)

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