Chapter 77. Cream of the Crop: Quality Competencies

Service representatives must posses a wide range of competencies in order to perform their jobs well. These abilities include certain knowledge, skills, and attitudes that support task completion as well as relationship functions. Knowledge includes facts, rules, and concepts necessary to complete a task; skill is the ability to actually execute the task. For example, to answer customer questions, representatives must know certain procedures, but also might need skills to access the computer, analyze the information, or fill out a form. Finally, attitudes are one’s personal values and orientations toward the work done. Customer service representatives are expected to have a favorable attitude about working well with other people.

Directions: Examine your overall job performance and respond to each statement below in terms of your ability to respond to customer needs.

5 = Always

4 = Often

3 = Sometimes

2 = Seldom

1 = Never

  1. Communication:

5

4

3

2

1

 

I use clear communication when keeping my customers informed.

  1. Customer sensitivity:

5

4

3

2

1

 

I show concern for my customers’ feelings and viewpoints.

  1. Decisiveness:

5

4

3

2

1

 

I make decisions to take action aimed at meeting customer needs.

  1. Energy:

5

4

3

2

1

 

I portray a high level of vigor, alertness, and attentiveness.

  1. Flexibility:

5

4

3

2

1

 

I can adapt my style in response to customer needs and personalities.

  1. Follow-up:

5

4

3

2

1

 

I fulfill promises and commitments in a timely and responsive manner.

  1. Initiative:

5

4

3

2

1

 

I take action that meets or exceeds customer needs.

  1. Integrity:

5

4

3

2

1

 

I maintain high ethical standards and act with credibility.

  1. Job knowledge:

5

4

3

2

1

 

I understand organizational policies, procedures, products, and services.

  1. Judgment:

5

4

3

2

1

 

I develop effective approaches using available information.

  1. Motivation:

5

4

3

2

1

 

I derive satisfaction and fulfillment from dealing with customers.

  1. Persuasiveness:

5

4

3

2

1

 

I gain customer acceptance of ideas, products, and services.

  1. Planning:

5

4

3

2

1

 

I organize my work and prepare for customer interactions.

  1. Resilience:

5

4

3

2

1

 

I handle problems, unpredictable events, and other job pressures well.

  1. Work standards:

5

4

3

2

1

 

I establish high personal standards for providing customer service.

  

Total:_________

Scoring:

68–75

Excellent service

60–67

Good service

51–59

Satisfactory service

50 and below

Marginal service

Actions you can take for continuous improvement within the next 3 months

1.

__________________________________________________________________________

2.

___________________________________________________________________________

3.

___________________________________________________________________________

To the Facilitator

Distribute a copy of the assessment to each team member in printed form or by e-mail. Collect the completed evaluations and calculate the average scores for each statement. Conduct a follow-up discussion session to report the results and to explore issues that may be affecting those areas needing improvement. Brainstorm a list of specific actions that should be taken to remedy problems in the work environment that are hindering individuals from providing quality service.

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