C H A P T E R  11

Keep the Application Fires Burning

Now that you are past the launch date, I am going to talk about what you need to do if you want to keep going as an application developer. There are some products that have sold for decades and haven’t changed their formula, such as Coca-Cola and Hershey’s chocolate. (Coca-Cola actually tried to change its product’s formula in 1985, which was a questionable business decision at best.)

This is not the case with applications. Applications need to change as the world around them changes. Also, technology becomes more and more advanced, which enables applications to add features that were not even dreamed of before.

Even if your product does not change, the marketing has to change. Coca-Cola and Hershey’s have had several different marketing campaigns and slogans over the years as they change with the times. Your application is going to need different ways of marketing, because the old ways gradually lose their effect and get ignored by potential users.