C H A P T E R  4

Marketing Your Android Application

We have covered a lot in the last few chapters. At this point, you should have already downloaded some developer tools and worked with programming in Android to get your application up and running, as discussed in Chapter 1. You should have a good idea of what your application will do, determined your target audience, and answered all the questions I asked in Chapter 2. I also hope that you have determined what type of culture it will bring to the Android Market, as discussed in Chapter 3.

If so, then I’m quite certain that you have learned how difficult programming an application can be. You probably know the frustration of getting your program to run without errors. Even without any errors, the greater frustration comes when you can’t get your application to do what you want.

All I can say is that I hope you have some help. While it is true that the world of developing software is made for the do-it-yourself (DIY) guy (or gal), it is a proven fact that working with a team creates less work for each member. The reason why I am saying this is because I am about to put more on your plate as a developer, and you might want to find someone else to handle your marketing plan for your application if you haven’t already.